Apple Posts New Privacy Page

Clearly stung by talk of backdoors in its products and celebs having their nudie pictures appear on the Internet, Apple has gone onto offence by putting up a new privacy page that details its commitment to privacy. Here’s a bit of what it has to say:

Our business model is very straightforward: We sell great products. We don’t build a profile based on your email content or web browsing habits to sell to advertisers. We don’t “monetize” the information you store on your iPhone or in iCloud. And we don’t read your email or your messages to get information to market to you. Our software and services are designed to make our devices better. Plain and simple.

Hmmmm…. Is the part about not reading your e-mail and not wishing to “monetize” the info you store on your iDevice a swipe at Google who is known for doing that? There’s also this:

On devices running iOS 8, your personal data such as photos, messages (including attachments), email, contacts, call history, iTunes content, notes, and reminders is placed under the protection of your passcode. Unlike our competitors, Apple cannot bypass your passcode and therefore cannot access this data. So it’s not technically feasible for us to respond to government warrants for the extraction of this data from devices in their possession running iOS 8.

I don’t want to be a killjoy, but there was some cold water thrown on that in the last few days as you apparently need physical access to the device to get this info if you run iOS 8. There’s one more quote that I’d like to share:

Finally, I want to be absolutely clear that we have never worked with any government agency from any country to create a backdoor in any of our products or services. We have also never allowed access to our servers. And we never will.

Apple does have transparency reports that show what info it does give governments and law enforcement. So assuming that those documents are accurate, we can keep tabs on them.

I encourage you to take a look at this document as it’s a very interesting read with more than a bit of spin to it.

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