With We Day Toronto just around the corner, Telus has partnered with Free the Children to launch a new app that’s designed just for youth.
As digital natives, youth are joined at the hip with their smartphones and their social lives increasingly exist in the digital world. According to a recent TELUS WISE survey, 71 per cent of Canadian parents purchased their child’s first mobile device before the age of 14. An Ipsos Reid survey also found that 48 per cent of teens use online social networking as their main form of communication.
But Telus believes that technology should empower youth to go beyond texts, photos and videos. That’s why Telus and Free the Children have partnered to launch the enhanced We365 app, the first digital community and mobile app of its kind designed to inspire and empower youth to make positive change throughout the year. Frequent readers will recall that Telus had a similar app last year.
To help make sure that it would really sing with youth and meet their needs, the app was tested with them through all stages of development to ensure they would have a user experience that is not unlike the social media platforms that they already know and love.
Available for free download on Android and Apple devices, We365 enables youth to:
- Discover and learn about causes that are important to them
- Rally their friends and create groups to support issues
- Spread the word and share accomplishments on social media
- Take daily challenges or create their own to make an instant impact
- Track and verify their volunteer activities and hours electronically for school and scholarships
Telus will donate $5 for every download of the We365 app until November 30, 2014 up to a maximum of $125,000.
More information on We365 can be found on www.we365.com. You can also check out this recent Buzzfeed post on ways social media has already changed the world.
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This entry was posted on September 30, 2014 at 8:47 pm and is filed under Commentary with tags Telus. You can follow any responses to this entry through the RSS 2.0 feed.
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Telus Launches Enhanced We365 App
With We Day Toronto just around the corner, Telus has partnered with Free the Children to launch a new app that’s designed just for youth.
As digital natives, youth are joined at the hip with their smartphones and their social lives increasingly exist in the digital world. According to a recent TELUS WISE survey, 71 per cent of Canadian parents purchased their child’s first mobile device before the age of 14. An Ipsos Reid survey also found that 48 per cent of teens use online social networking as their main form of communication.
But Telus believes that technology should empower youth to go beyond texts, photos and videos. That’s why Telus and Free the Children have partnered to launch the enhanced We365 app, the first digital community and mobile app of its kind designed to inspire and empower youth to make positive change throughout the year. Frequent readers will recall that Telus had a similar app last year.
To help make sure that it would really sing with youth and meet their needs, the app was tested with them through all stages of development to ensure they would have a user experience that is not unlike the social media platforms that they already know and love.
Available for free download on Android and Apple devices, We365 enables youth to:
Telus will donate $5 for every download of the We365 app until November 30, 2014 up to a maximum of $125,000.
More information on We365 can be found on www.we365.com. You can also check out this recent Buzzfeed post on ways social media has already changed the world.
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This entry was posted on September 30, 2014 at 8:47 pm and is filed under Commentary with tags Telus. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.