Late last week, Rogers announced a $100 million joint venture with VICE Media to have the latter create content for mobile, web and TV in 2015, to target the very desirable 18-34 year old demographic. VICE will relocate from New York to Toronto and set up shop in a studio to create content including news, drama, documentaries and programming covering food, sports, fashion, tech, and more. There will also be a VICE TV Network, plus create daily mobile video blasts exclusively for Rogers and Fido customers.
My take on this is that Rogers is using this as well as the NHL to give content to their subscribers so that they will consume more data. That’s likely a smart move on their part. Let’s see if it translates onto the balance sheet.
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This entry was posted on November 1, 2014 at 3:30 pm and is filed under Commentary with tags Rogers. You can follow any responses to this entry through the RSS 2.0 feed.
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Rogers Teams Up With VICE To Create Production Studio For Canadian Content
Late last week, Rogers announced a $100 million joint venture with VICE Media to have the latter create content for mobile, web and TV in 2015, to target the very desirable 18-34 year old demographic. VICE will relocate from New York to Toronto and set up shop in a studio to create content including news, drama, documentaries and programming covering food, sports, fashion, tech, and more. There will also be a VICE TV Network, plus create daily mobile video blasts exclusively for Rogers and Fido customers.
My take on this is that Rogers is using this as well as the NHL to give content to their subscribers so that they will consume more data. That’s likely a smart move on their part. Let’s see if it translates onto the balance sheet.
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This entry was posted on November 1, 2014 at 3:30 pm and is filed under Commentary with tags Rogers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.