The danger with a company asking for audience participation via social media is that they may get more than they bargained for. Take Fox News for example. They via the show “Fox and Friends” created a hashtag called “#OverIt2014” and asked its viewers to Tweet what they were over using that hashtag.
Let’s just say it ended badly for Fox. Here’s some examples of what they got:
https://twitter.com/NEPP_Superman/status/550993882872578048
https://twitter.com/EndHateRadio/status/550990584400596992
https://twitter.com/its_russ/status/550949670701109249
Well, that was an epic fail. I’m guessing that Fox News is going to think twice about ever doing something like that again. For that, they may want to take some advice from Rogers who had a similar social media fail a few years ago. However, they had a pretty decent recovery from it. Fox might learn something from their experience.
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This entry was posted on January 2, 2015 at 8:28 am and is filed under Commentary with tags Fox News, Twitter. You can follow any responses to this entry through the RSS 2.0 feed.
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Fox News Creates #OverIt2014 Hashtag And Encourages Viewers To Use It To Tweet…. #Fail
The danger with a company asking for audience participation via social media is that they may get more than they bargained for. Take Fox News for example. They via the show “Fox and Friends” created a hashtag called “#OverIt2014” and asked its viewers to Tweet what they were over using that hashtag.
Let’s just say it ended badly for Fox. Here’s some examples of what they got:
https://twitter.com/NEPP_Superman/status/550993882872578048
https://twitter.com/EndHateRadio/status/550990584400596992
https://twitter.com/its_russ/status/550949670701109249
Well, that was an epic fail. I’m guessing that Fox News is going to think twice about ever doing something like that again. For that, they may want to take some advice from Rogers who had a similar social media fail a few years ago. However, they had a pretty decent recovery from it. Fox might learn something from their experience.
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This entry was posted on January 2, 2015 at 8:28 am and is filed under Commentary with tags Fox News, Twitter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.