In a move that is clearly aimed at Rogers and Bell, Telus is asking Canadians to expect more from their telecom providers with the launch of a new platform. Expect More highlights the dissatisfaction many Canadians share with their telecom providers, and challenges them not to settle.
This campaign not only highlights how much Telus values customers, but also communicate its advantages including how month to month, 99 per cent of Telus’ customers choose to stay with the company or how Telus received only 4.4 per cent of all complaints to the Commissioner for Complaints for Telecommunications Services (CCTS), to name a few.
The platform will roll out in two phases: the first acknowledges consumers’ frustrations with the Canadian telecom industry, and the second addresses those frustrations and demonstrates how Telus delivers more. At the heart of the platform is a revamped approach to social media that will see Telus initiating and participating in a greater volume of real-time conversations with consumers. Campaign elements also spotlight employees to show how Telus leads in service from the inside out.
For more details check out this blog post about the platform by Anne-Marie LaBerge, Vice-President of Brand and Marketing Communications at Telus. Customers can learn more about how they can expect more from TELUS and share their feedback by visiting www.telus.com/expectmore or join the conversation online using the hashtag #expectmore.
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This entry was posted on May 14, 2015 at 8:14 pm and is filed under Commentary with tags Telus. You can follow any responses to this entry through the RSS 2.0 feed.
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Telus Asks Customers To #Expectmore
In a move that is clearly aimed at Rogers and Bell, Telus is asking Canadians to expect more from their telecom providers with the launch of a new platform. Expect More highlights the dissatisfaction many Canadians share with their telecom providers, and challenges them not to settle.
This campaign not only highlights how much Telus values customers, but also communicate its advantages including how month to month, 99 per cent of Telus’ customers choose to stay with the company or how Telus received only 4.4 per cent of all complaints to the Commissioner for Complaints for Telecommunications Services (CCTS), to name a few.
The platform will roll out in two phases: the first acknowledges consumers’ frustrations with the Canadian telecom industry, and the second addresses those frustrations and demonstrates how Telus delivers more. At the heart of the platform is a revamped approach to social media that will see Telus initiating and participating in a greater volume of real-time conversations with consumers. Campaign elements also spotlight employees to show how Telus leads in service from the inside out.
For more details check out this blog post about the platform by Anne-Marie LaBerge, Vice-President of Brand and Marketing Communications at Telus. Customers can learn more about how they can expect more from TELUS and share their feedback by visiting www.telus.com/expectmore or join the conversation online using the hashtag #expectmore.
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This entry was posted on May 14, 2015 at 8:14 pm and is filed under Commentary with tags Telus. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.