Fido sent me a e-mail today to tell me that Fido’s #MobileMusicVideo is live and ready to be checked out on your device – mobilemusicvideo.ca
But what is a #MobileMusicVideo exactly?
Fido has teamed up with Canadian electronic trio Keys N Krates to present an original track “Save Me,” featuring Katy B in the world’s first location-based #MobileMusicVideo. Directed by award-winning filmmaker Vania Heymann, the experience looks and feels like a social network where the social feed becomes the setting for the video, and your photos become the scenes. Keys N Krates make their appearance by “GIF bombing” your photos.
Here’s more:
- #MobileMusicVideo feed is made up of over 4,000 handcrafted GIFS that are in sync with the track
- Each one consists of a user submitted image composited with footage of Keys N Krates. No matter how quickly one scrolls, the GIFS remain on beat
- Includes geo-tagged images collected from over 100 artists and collaborators from 23 regions across Canada, BUT even better – it also incorporates hundreds of social media submissions from consumers, who contributed content by tagging their pics with #MobileMusicVideo
- The experience customizable by location, creating a completely unique video every time you watch, wherever you watch it. By sharing one’s location in the experience, the GIFS in the feed start to populate from a distant region across the country and gradually get closer to you. Finally, the video ends with the band “GIF bombing” your photo.
Fido has created this project to pique the curiosity of Canadians by engaging them in the creation and experience of an interactive experience right from their mobiles. For the interactive scroll-down experience, go to mobilemusicvideo.ca and/or share your photos with #MobileMusicVideo and you could be in the video. Be sure to also check out the behind-the-scenes creation here.
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This entry was posted on July 6, 2015 at 8:04 pm and is filed under Commentary with tags Fido. You can follow any responses to this entry through the RSS 2.0 feed.
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Fido’s #MobileMusicVideo Is Live
Fido sent me a e-mail today to tell me that Fido’s #MobileMusicVideo is live and ready to be checked out on your device – mobilemusicvideo.ca
But what is a #MobileMusicVideo exactly?
Fido has teamed up with Canadian electronic trio Keys N Krates to present an original track “Save Me,” featuring Katy B in the world’s first location-based #MobileMusicVideo. Directed by award-winning filmmaker Vania Heymann, the experience looks and feels like a social network where the social feed becomes the setting for the video, and your photos become the scenes. Keys N Krates make their appearance by “GIF bombing” your photos.
Here’s more:
Fido has created this project to pique the curiosity of Canadians by engaging them in the creation and experience of an interactive experience right from their mobiles. For the interactive scroll-down experience, go to mobilemusicvideo.ca and/or share your photos with #MobileMusicVideo and you could be in the video. Be sure to also check out the behind-the-scenes creation here.
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This entry was posted on July 6, 2015 at 8:04 pm and is filed under Commentary with tags Fido. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.