In celebration of Streaming Day on May 20, Roku, Inc. today released findings from a recent omnibus survey on the streaming habits of Canadian consumers. According to the survey results, the impact of streaming entertainment amongst consumers is prevalent. More importantly, consumer behavior is changing in order to accommodate streaming “FOMO,” of “fear of missing out.” In some cases, streaming entertainment held higher value than some personal daily habits or social interactions.
The survey, by MACRO, Inc. was conducted from April 27 to May 1 on behalf of Roku. The survey was conducted online among a cross section of 2824 adults ages 18 and older in the United States, United Kingdom, Canada and Mexico. The survey participants were Roku and other device users who streamed content in the past 30 days. The survey found:
Streaming FOMO prevalent amongst young adults
Adults between the ages of 18-34 are most likely to experience streaming FOMO.
- In Canada, 29% of adults between the ages of 18-34 admitted to lying about watching a movie, TV show or sporting event in order to feel included as part of a group
- 35% of adults between the ages of 18-34 also admitted to canceling or not showing up for plans with friends in order to stream content
- 25% of adults between the ages of 18-34 admitted to calling in sick to work/school in order to stream content
- Promptness is also affected by streaming with 45% of adults between the ages 18-34 admitting to being late due to streaming
Streaming FOMO vs. Daily Habits
Streaming FOMO also has an effect on daily habits, with many willing to sacrifice parts of their daily routine for a week in the name of streaming television shows and/or movies on their TVs.
- 19% of Canadians place value on streaming to their television over brushing their teeth
- 22% of Canadians would give up intimate relations with their significant other in order to stream
- 63% of Canadians would give up their coffee double double in order to stream
To learn more about Roku’s survey on consumer streaming habits, visit https://blog.roku.com/blog/2016/05/18/roku-survey-reveals-streamers-have-a-fear-of-missing-out-on-tv. For more information on National Streaming Day offers, visit https://blog.roku.com/blog/2016/05/15/celebrate-national-streaming-day/.
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This entry was posted on May 18, 2016 at 8:01 pm and is filed under Commentary with tags Roku. You can follow any responses to this entry through the RSS 2.0 feed.
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Celebrate Streaming Day On May 20th
In celebration of Streaming Day on May 20, Roku, Inc. today released findings from a recent omnibus survey on the streaming habits of Canadian consumers. According to the survey results, the impact of streaming entertainment amongst consumers is prevalent. More importantly, consumer behavior is changing in order to accommodate streaming “FOMO,” of “fear of missing out.” In some cases, streaming entertainment held higher value than some personal daily habits or social interactions.
The survey, by MACRO, Inc. was conducted from April 27 to May 1 on behalf of Roku. The survey was conducted online among a cross section of 2824 adults ages 18 and older in the United States, United Kingdom, Canada and Mexico. The survey participants were Roku and other device users who streamed content in the past 30 days. The survey found:
Streaming FOMO prevalent amongst young adults
Adults between the ages of 18-34 are most likely to experience streaming FOMO.
Streaming FOMO vs. Daily Habits
Streaming FOMO also has an effect on daily habits, with many willing to sacrifice parts of their daily routine for a week in the name of streaming television shows and/or movies on their TVs.
To learn more about Roku’s survey on consumer streaming habits, visit https://blog.roku.com/blog/2016/05/18/roku-survey-reveals-streamers-have-a-fear-of-missing-out-on-tv. For more information on National Streaming Day offers, visit https://blog.roku.com/blog/2016/05/15/celebrate-national-streaming-day/.
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This entry was posted on May 18, 2016 at 8:01 pm and is filed under Commentary with tags Roku. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.