BlackBerry To Release Three More Android Smartphones….. Why?

I don’t get it.

The BlackBerry Priv was the company’s first attempt to release a non BB10 smartphone. Nobody knows how well it did or didn’t do as BlackBerry doesn’t release those numbers. But it’s safe to say it didn’t exactly set the world on fire. Thus I find it strange that I am reading in VentureBeat that they’re going to the well again with three new phones. Named after elements, you’re going to get the Neon, Argon, and Mercury. Each with their own unique specs and aimed at different market segments. Expect to see these phones start to ship in a month or so.

The question is, what’s the likelihood that these phones will do as well as the Priv. Which is not all that well?

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