New Balance Stride I.D. Experience Lab Opens At Sherway Gardens

New Balance Canada is introducing a new way to fit athletes with the New Balance Stride I.D. Experience Lab featuring 3D scan technology.  

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The 3D scan technology is an innovative system by Volumental of Sweden that scans an athlete’s feet to generate an advanced fit analysis and recommendation. In a few seconds, the system outputs a 3D scan of the athlete’s feet and key measurements to provide a proper fit recommendation. The solution consists of highly advanced software generating measurements and recommendations based on images of the feet.

To further the experience, the Stride I.D. lab features additional technology platforms that allow the retail associates to track the athlete’s gait. Together, these technologies allow the athlete to find the ideal pair of shoes based on size and gait to help them to perform at their highest level. New Balance Canada in association with Sport Chek will introduce the first Stride ID Experience lab in Canada for their flagship Store in Sherway Gardens, which opened today. 

New Balance has a 110 years of innovative history, and the Stride I.D. Experience allows the brand to more effectively put athletes in the right shoes right on the spot.

 

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