68 Per Cent Of Entrepreneurs Use Apps To Run Their Businesses: Intuit

Canadian entrepreneurs are using cloud and mobile technology in record numbers, according to Intuit Canada’s newest survey, the “2016 Small Business App Study”.

64 per cent of small business owners (SBOs) in Canada now use a smartphone to manage their business, up nearly 10 per cent from this time last year (55 per cent) and 61 per cent have migrated to the cloud, which is a whopping 30 per cent increase year-over-year from 31 per cent in 2015.

Canadian SBOs are increasingly turning to apps to solve their business problems:  

  • 68 per cent of small businesses use mobile or web-based apps for business; of those businesses, 87 per cent use between 1-6 apps to run their business
  • 61 per cent utilize the cloud to operate their business
  • Almost three-quarters (71 per cent) of small business owners would like to spend more of their time growing and expanding their business (45 per cent) and interacting with customers (26 per cent)

But the fact is that it remains early days in the evolution of the small business ecosystem, and small businesses are running into persistent pain points with existing apps.

  • 41 per cent of Canadian business owners who use apps feel that there are too many apps to choose from and they are unsure on which apps are best suited for their business
  • Other top pain-points for small business who use apps include:
    • 37 per cent say cost to purchase and train on apps
    • 23 per cent say using apps is too complex and they are unsure how to use them

Intuit believes that the key to building a better small business apps ecosystem is for developers to focus on:

  • Deeper integrations with existing platforms –56 per cent of Canadian small business say seamless integration matters when selecting an app to integrate with their business
  • Showing small business how apps can impact the bottom line – More than half (52 per cent) of small businesses say increase of revenue is the most important characteristic to measure the success of a technology integration

Survey Methodology:

  • A representative sample of 500 small businesses in each region (U.S., Canada, Australia, and the U.K.) were surveyed by Ebiquity from July 13-20, 2016
  • The vast majority of small business owners and managers surveyed had 1-50 employees
  • The types of business surveyed were: service-based (50 per cent), product-based (23 per cent), and hybrid (27 per cent)

While you’re at it, please take a look at Quicken’s list of top apps to manage your business.

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