Rogers Deep Sixes Shomi

Remember Shomi? The streaming service created by Rogers and Shaw to grab a share of the streaming market back in 2014? It looks like that this venture is over. Rogers this afternoon said it is pulling the plug on the streaming service. November 30, 2016 is the last day that the service will exist. I guess they couldn’t crack the market that is pretty much owned by Netflix.To top it off, it’s going to cost Rogers approximately $100 million to $140 million in its third-quarter earnings ending on September 30th, 2016. Though, you could kind of see that this was coming as Rogers recently started bundling Netflix with some of their offerings

One has to wonder if Crave TV is next. We’ll see.

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