Roku Announces All-New Streaming Player Lineup

Roku, Inc. has announced a new lineup of streaming players with features, prices and performance for every kind of streamer. Setting a new milestone, Roku launched its tiniest streaming player yet – the new Roku Express offers a fast and complete experience with 1080p HD streaming for $39.99 MSRP. Roku Express and Roku Express+ are a great solution for consumers who want a low-cost way to start streaming or for those who wish to extend TV streaming throughout their home inexpensively.

For those who seek incredible performance through a quad-core processor and the capability to stream 4K up to 60 frames per second (fps), Roku Premiere and Roku Premiere+ offer an amazing value. The Roku Premiere+ also supports HDR for vibrant picture quality and includes a point-anywhere remote with a headphone jack for private listening. Rounding out the line is the fully loaded Roku Ultra for an ultimate streaming experience which also includes support for HDR, Dolby Digital Plus, voice search and lost remote finder. These five new streaming players complement the very popular Roku Streaming Stick introduced in April, and offer consumers the most complete streaming player lineup.

Roku devices are powered by the Roku OS and feature a simple home screen with access to 2,500+ streaming channels, including 100,000 movies and TV episodes. Roku devices feature unbiased search that allows consumers to search across top channels. Search a movie, TV show, actor or director and the Roku OS will display where content is available and serve results in order of price; from what is free or lowest price to the most expensive, exposing the viewer to results they may not have otherwise discovered. 

Features like Hotel and Dorm Connect makes it easy to access public Internet networks to stream when away from home. Consumers can use the simple included remote control or the free Roku mobile app for iOS and Android mobile devices which acts as a remote, includes a keyboard and offers features like voice search, private listening, and more for this new line of Roku streaming players. 

Roku Express and Roku Express+

$39.99 MSRP and $49.99 MSRP, respectively – our most affordable streaming players ever launched; Roku Express is for TVs with HDMI and Roku Express+ is for older TVs that can use a legacy Red/White/Yellow connection

  • Fast 1080p HD streaming
  • Simple IR remote control with popular streaming channel shortcut buttons
  • 802.11 b/g/n wireless
  • Optional removable adhesive strip for mounting to a TV
  • High Speed HDMI cable included
  • Roku Express+ also includes
    • Composite jack and included composite A/V cable (red/white/yellow) 

Roku Premiere and Roku Premiere+

$89.99 MSRP and $109.99 MSRP, respectively – powerful performance and stunning HD and 4K up to 60 fps streaming plus HDR on the Roku Premiere+

  • Works with both HD and 4K UHD TVs
  • 4K UHD video playback, delivers crisp detail and brilliant, life-like images
  • HDCP 2.2 compatible and capable of up to 60 fps 4K UHD playback
  • Can upscale 720p to 1080p on HDTVs, and from 720p or 1080p to 4K up to 60 fps on 4K UHD TVs
  • Fast quad-core processor
  • 802.11ac MIMO dual-band wireless
  • Simple IR remote control with popular streaming channel shortcut buttons
  • Night listening mode setting adjusts audio sounds to maintain volume consistency
  • Roku Premiere+ also includes:
    • HDR support displays an incredible range of colours including brighter whites and deeper blacks
    • Enhanced point anywhere remote with headphone jack for private listening
    • MicroSD card slot for additional channel storage
    • Ethernet for wired internet connectivity


Roku Ultra

$139.99 – our ultimate player that’s fully loaded and can deliver powerful HD, 4K up to 60 fps and HDR streaming

In addition to everything offered on the Roku Premiere+, the Roku Ultra also features:

  • Dolby Digital / Dolby Digital Plus decoding for advance surround sound for home theaters
  • Optical digital audio out port to connect to a receiver or sound bar
  • USB port for local media playback
  • Convenient point anywhere remote control with voice search, headphone jack for private listening and gaming buttons
  • Lost remote finder feature finds remotes stuck in the couch with the touch of a button on the player


Roku Express, Roku Premiere, Roku Premiere+ and Roku Ultra streaming players will be available from retailers such as Best Buy, London Drugs, Staples, Walmart, and other retailers, and are expected to be in stores in October.



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