The Inside Story Of The “Get A Mac” Ad Campaign

It’s been ten years since the world started seeing Justin Long and John Hodgman take on their roles as Mac and PC respectively. But the real story is how this ad campaign came to be and what it took to become so iconic. There’s a two-part feature in the ad industry journal Campaign that details the inside story of how what it took to get this campaign off the ground and how much it was influenced by the late Steve Jobs. It’s a very interesting read and you should spend some time today or over the weekend to have a look at this two part article. In the meantime, I will leave you with a video that has every ad that was made as part of this campaign:

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