Roku today announced that 13.4 million active accounts streamed a record 1 billion hours of video and music in December 2016 and that Roku customers streamed a total of 9 billion hours in all of 2016. According to Nielsen, in December 2016, Roku accounted for 48 percent of active streaming players in the U.S. For the full year of 2016, the company experienced record growth resulting in nearly $400 million dollars in revenue. The Media and Licensing segment which includes content consumption and promotion, licensing, and advertising sales on the platform exceeded $100 million in high-margin revenue in 2016.
Roku continues to outpace other steaming players and smart TVs and is on pace to become the most popular TV operating system in the U.S. Roku offers consumers a highly engaging collection of 4,500+ paid and free ad-supported video streaming channels including 450,000 movies and TV shows. According to IHS, in 2016, Roku TV models accounted for 13% of all smart TV sales in the U.S., only two years into the program.
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Roku Ends Year with 1 Billion Monthly Streaming Hours
Roku today announced that 13.4 million active accounts streamed a record 1 billion hours of video and music in December 2016 and that Roku customers streamed a total of 9 billion hours in all of 2016. According to Nielsen, in December 2016, Roku accounted for 48 percent of active streaming players in the U.S. For the full year of 2016, the company experienced record growth resulting in nearly $400 million dollars in revenue. The Media and Licensing segment which includes content consumption and promotion, licensing, and advertising sales on the platform exceeded $100 million in high-margin revenue in 2016.
Roku continues to outpace other steaming players and smart TVs and is on pace to become the most popular TV operating system in the U.S. Roku offers consumers a highly engaging collection of 4,500+ paid and free ad-supported video streaming channels including 450,000 movies and TV shows. According to IHS, in 2016, Roku TV models accounted for 13% of all smart TV sales in the U.S., only two years into the program.
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This entry was posted on March 2, 2017 at 7:33 pm and is filed under Commentary with tags Roku. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.