Canadian Connected Sex Toy Company Fingered For Data Mining Users Without Consent

Ottawa based connected sex toy company Standard Innovation who makes an apparently popular sex toy called WeVibe apparently did more than make the sex toy and the app for your phone that goes with it. It also apparently data mined users by collecting real-time data of their connected sex toys usage without the users knowledge. Clearly that’s more invasive than it should be. So it’s no surprise that when users found out about it they went to court and got a $3.75 million (CDN) settlement. The Financial Post has the intimate details:

Under the terms of the settlement, Standard Innovation Corp. has agreed to destroy the personal information it has collected from users of the vibrator and stop collecting such information from now on. The vibrator, known as the We-Vibe Rave, could be paired with a smartphone app to allow a partner to control it remotely.

About 300,000 customers purchased the vibrators, with about one-third of them using them with the app, according to the settlement agreement. App users are entitled to a share of a fund up to US$10,000 after expenses and fees, with anyone who purchased vibrator without using the app entitled to up to US$199.

The company won’t have to admit that they did anything wrong as part of this settlement.

My take on this is that in the era of the Internet of Things, you can fully expect that your data will be used in some way that you don’t expect it to. That includes what you do in your bedroom. Now the company is wrong for not telling users that they were collecting real time stats of their intimate activities. But part of me isn’t shocked by this at all as data is very valuable these days. Thus if this is the sort of thing that you’re into, because if it is there’s nothing wrong with that, you might want to keep the fact that you may not fully control the data that your activities generate in mind.

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