RCA joins Roku TV Licensing Program

Roku, Inc. and the RCA brand, in conjunction with Display-Vu Corp. an affiliate of Curtis International Ltd., has announced that RCA,the iconic brand and long-time symbol of American ingenuity, is the latest brand to join the Roku TV licensing program. The RCA brand TVs will leverage the Roku TV platform to build and deliver smart TVs that run the Roku OS in the U.S. and Canada. The RCA Roku TVs will be available in the coming months, providing consumers with an easy-to-use smart TV including access to 5000 channels and 450,000 movies and TV episodes.

 

Building Strong and Simple Smart TVs

The Roku TV licensing programs offers partners an easy, efficient and cost-effective way to build smart TVs that consumers love to use. It allows TV companies to focus on building great TVs while Roku provides the operating system and takes responsibility for future software updates as well as onboarding new content.

The TVs feature an intuitive interface that puts streaming channels next to your other entertainment options such as antennas, cable boxes, gaming consoles or other devices making navigation simple. Innovative features save time and money, like fast and easy search across 300+ streaming channels to find movies and shows available for free with unbiased results ranked by price.

Roku TVs ship with a remote control. The free Roku mobile app turns iOS® or Android™ smartphones into remotes for voice search, private listening, access to a keyboard, the ability to share photos or music to the TV and much more.

Roku TV partners have seen incredible success growing their brands and market share, making Roku TV 1 out of every 8 smart TV purchases in the U.S. The first TVs will ship this summer.

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