#Fail: Marketo Forgets To Re-Register Their Domain

For those of you who don’t know who Marketo is, they make marketing automation software to help companies engage with their own customer base. It’s a cloud product and it had a major #fail.

This morning, Marketo users were reporting trouble with logging on to its website. That soon led to #Marketo trending on Twitter. So, what was the cause? Here’s what Marketo CEO Steve Lucas had to say on Twitter:

This was then followed by this:

Then this:

So… What was the issue? Cue the Twitterverse:

Wow. That’s a #fail. A marketing company that makes software that resides in the cloud who couldn’t keep their own domain registered. Someone was asleep at the switch. Fortunately, the Twitterverse has a sense of humor:

While there is a bit of a sense of humor about this, a whole lot of people at Marketo HQ have some explaining to do to customers over the next few days. After all, you can’t have a #fail like this with a cloud based product without some repercussions.

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