The IT Nerd

For those of you who don’t know who Marketo is, they make marketing automation software to help companies engage with their own customer base. It’s a cloud product and it had a major #fail.

This morning, Marketo users were reporting trouble with logging on to its website. That soon led to #Marketo trending on Twitter. So, what was the cause? Here’s what Marketo CEO Steve Lucas had to say on Twitter:

https://twitter.com/nstevenlucas/status/889905248378159106

This was then followed by this:

https://twitter.com/marketo/status/889884823459901440

Then this:

https://twitter.com/marketo/status/889931560710832128

So… What was the issue? Cue the Twitterverse:

Seems like #Marketo forgot to renew its domain. There's definitely going to be a lesson learnt for them, but also for us. #Marketing pic.twitter.com/YozHcx0Ard

— Koby Korman (@KobyKorman) July 25, 2017

Wow. That’s a #fail. A marketing company that makes software that resides in the cloud who couldn’t keep their own domain registered. Someone was asleep at the switch. Fortunately, the Twitterverse has a sense of humor:

https://twitter.com/justindmorris/status/889839267492638721

Right now, around the world, marketing teams everywhere see this #Marketo pic.twitter.com/XYiZlhYeBa

— David Quaid (@DavidGQuaid) July 25, 2017

A live look at @marketo HQ. #Marketo pic.twitter.com/XORgmsEvHW

— Justina Perro (@iamjro) July 25, 2017

Things to put at the top of your list if you are a global SaaS giant. #1 Renew domain name before it expires. Funny, not funny. #Marketo

— Jeff Morgan (@MarketingCTA) July 25, 2017

While there is a bit of a sense of humor about this, a whole lot of people at Marketo HQ have some explaining to do to customers over the next few days. After all, you can’t have a #fail like this with a cloud based product without some repercussions.