LinkedIn launches Audience Network To Expand The Reach Of Sponsored Content

LinkedIn has announced LinkedIn Audience Network, a native advertising network that allows marketers to reach their targeted audiences beyond the LinkedIn platform. By placing Sponsored Content on high-quality, third-party publishers across mobile and desktop, marketers can now reach their professional audience beyond the LinkedIn newsfeed and increase their ROI and marketing footprint.

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Advertisers are always striving to get their content in front of the right audiences that will have the biggest impact on their business. With LinkedIn Audience Network, marketers can deliver on their budgets more easily, extend the reach of their campaigns and get their content in front of the right people, beyond the LinkedIn network.

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The LinkedIn Audience Network launches after an extensive beta program with more than 6,000 LinkedIn advertisers. On average, participants saw a three to 13 per cent increase in unique impressions served, and up to an 80 per cent increase in unique clicks.

The full blog post with more information can be found here.

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