The IT Nerd

Today, LinkedIn released its new Global Language Matters Gender Diversity report, highlighting how men and women react differently to language used both in the workplace and during the hiring process, and what this means for recruiters, hiring managers and business leaders, alike.

LinkedIn took an in-depth look at the words men and women use in the world of work: from their LinkedIn profiles, to interactions on LinkedIn, to the language used throughout the recruitment process and in the workplace itself.

Although we may not think about it often, we know that language can have a huge impact on how we act, influence and are perceived by others. We also know that men and women tend to be more inclined to use and react to language differently.

Findings revealed a stark contrast between Millennials and Gen X when comparing how gender diversity is perceived in an organization. Nearly three quarters of respondents aged 25-34 (72%) say gender diversity is important to their organization, compared to just under 3 in 5 respondents aged 45-54 (58%). This trend will only continue to grow in importance as younger generations bring these convictions with them into increasingly senior roles.

Other key findings include:

• Language is a consideration when reviewing job postings: Nearly half of respondents (47%) who were involved in the hiring and recruitment process say their job postings always have to go through a review to ensure they aren’t using biased language, whilst just under a quarter of respondents never have to (24%).
• When drafting copy for job advertisements: A quarter (25%) of respondents who were involved in the hiring and recruitment process say they always consider gender when drafting copy for job advertisements, compared to half who never do (50%).
• Consider tracking which gender your job posting appeals to, to ensure a gender diverse set: Three quarters of respondents who track which gender their job posting is appealing to (75%) say they in some capacity amend the language if there is a gender skew

You can access the global report with the following link.

Methodology: Online surveys were conducted to a panel of potential respondents – comprising of those who were not involved in the hiring and recruitment processes in Canada and those who were. A total of 1,003 full time employees in Canada who were not involved in hiring and recruitment processes completed the survey between May 10, 2019 to May 31, 2019. A total of 253 respondents who were involved in the hiring and recruitment process in Canada, completed the survey between May 16, 2019 to May 21, 2019. The research was conducted by Censuswide. Censuswide abides by and employs members of the Market Research Society which is based on the ESOMAR principles.

Today, LinkedIn released the second Canadian edition of Top Companies 2019: the list that ranks the most sought-after companies where people want to work in Canada. RBC takes the title of most desirable company, with 17 Canadian companies dominating the list, including household names like Shopify and Bell.

From financial services to technology companies, the results are based on the actions of LinkedIn’s more than 600+ million professionals (over 15+ million in Canada alone) and looks at four main pillars: interest in the company, engagement with the company’s employees, job demand and employee retention.

Canada’s Top Companies realize they must find new ways to woo professionals and set an example for the way corporate Canada treats employees. Among the themes emerging this year are harnessing technology in the workplace, building inclusive and diverse teams, and investment in upskilling talent.

Here is what the highest ranked LinkedIn Top Companies are doing to attract and keep talent:

1. RBC launched a new retirement match program that matches a portion of employee’s RBC student loan or mortgages for their retirement accounts.
2. TD’s asset management arm can now boast that it is Canada’s largest investment manager.
3. Scotiabank is scoping out employees beyond traditional finance roles and is hiring data scientists, an algorithmic trading developer and a fraud officer.
4. CIBC is moving up, all the way up to the tallest commercial building on the Toronto waterfront. CIBC’s head office is relocating to a new campus called CIBC Square.
5. BMO Financial Group considers inclusivity a top priority and is Canada’s only bank featured among the top 25 companies in Thomson Reuters’ 2018 global Diversity & Inclusion Index.

The complete Canadian Top Companies list is:

LinkedIn Top Companies 2019: Where Canada wants to work now

1. RBC
2. TD
3. Scotiabank
4. CIBC
5. BMO Financial Group
6. Deloitte Canada
7. National Bank of Canada
8. Shopify
9. Desjardins
10. PwC Canada
11. Bell
12. KPMG Canada
13. Manulife
14. TELUS
15. IBM
16. Amazon
17. Salesforce
18. EY
19. Loblaw Companies Limited
20. Intact
21. EllisDon
22. WSP
23. Suncor Energy
24. BOMBARDIER
25. Alphabet

Methodology:

The Top Companies list is determined by the billions of actions of our 600M+ members to unveiling where professionals really want to work. The lists are fueled by proprietary LinkedIn data on job seeker reach and interest, engagement, and retention paired with an editorial lens.

*For fairness, LinkedIn has removed LinkedIn and Microsoft from consideration for the LinkedIn Top Companies list as we do with all other lists in the editorial franchise.

Today, LinkedIn released its annual Global Talent Trends report, that provides information into the trends that are impacting HR leaders today. Focused on the changing relationship between the employee and the employer, the results are based on a survey of over 5,000 talent professionals in 35 countries, including 287 professionals in Canada, and looks at four main trends: pay transparency, soft skills, work flexibility and anti-harassment practices.

Here’s a closer look at the top trends transforming your workplace:

• The future of work relies on soft skills. Nearly all Canadian respondents (94%) agree that soft skills are an important trend for the future of hiring.
• Companies adapt to workplace flexibility. Research reveals that 69 per cent of HR and hiring professionals believe that allowing employees to work remotely improves employee morale, but with these benefits come their own unique challenges. Only 49 per cent of respondents believe that it’s an attractive perk that helps to hire talent.
• Harassment prevention takes the front seat in the modern workplace. Talent professionals are putting policies, practices, and work cultures under a microscope to create safer workplaces. Nearly half (49%) of Canadian HR and hiring professionals have noticed that employees are more empowered and willing to say something when they feel uncomfortable and only 22 per cent have seen no changes in workplace dynamics and culture.

LinkedIn surveyed 5,164 talent professionals and hiring managers, including 287 non-staffing professionals in Canada, who self-identified as either talent professionals who work in a corporate HR/TA department or hiring managers who have some authority over hiring decisions for their team. These survey respondents are LinkedIn members who were selected based on information in their LinkedIn profile and contacted via email between September 18th and October 10th, 2018.

You can read the blog post featuring key global findings here.

LinkedIn launched its Generational Learning Study, revealing that Canadian L&D leaders are preparing for two simultaneous pressures: the changing world of work, and the shifting expectations accompanied by Gen Z’s debut in the workforce.

The future of work is being shaped by disruptive technologies like automation and these advances bring with it a shift in skill sets. As the first cohort of workers that grew up with the internet, these digital natives are keen to learn, so how should L&D leaders prepare for their debut in the workforce?

Here’s what L&D leaders know:

• Technical skills are changing faster than ever. Ninety-five per cent of L&D leaders said the skills necessary for today’s workforce are different from those of previous generations. Over half of which (57%) said the biggest differences in skills is the focus on technical proficiency – using tools like email, Office, or shared file systems while only a quarter (17%) believe the biggest changes are among hard skills like cloud computing and data mining.
• Soft skills may be Gen Z’s Achilles heel. Sixty-nine per cent of L&D leaders expect Gen Z will need extra support around the development of soft skills – communication, teamwork and time management.
• Financial incentives are a motivator to learn. Thirty-two per cent of L&D leaders expect Gen Z will learn professional skills to earn more money.
• Gen Z want to learn on their own terms: Forty-six per cent of L&D leaders believe Gen Z will have a shorter attention span than other generations. Twenty-four per cent of L&D leaders plan to offer a self-directed approach to learning.

You can read the blog post featuring key findings here.

LinkedIn has announced LinkedIn Pages – the next generation of LinkedIn Company Pages and Career Pages, to help empower companies to build active communities. LinkedIn also announced new integrations with 3rd party partners including Hootsuite, which enables admins to receive notifications when there is activity on their LinkedIn Pages and Crunchbase, which provides funding insights and key investors on LinkedIn Pages.

Pages have been rebuilt from the ground up to make it easier for brands, institutions and organizations, from small businesses to large enterprises, to foster constructive conversations with LinkedIn’s community of more than 590 million members.

Key new features to LinkedIn Pages include:

• Join the Conversations that Matter: Community managers, also known as admins, can now post updates and respond to comments, on the go from the LinkedIn mobile app for iOS and Android. Admins can also associate their Page with hashtags, so they can listen in and respond to conversations happening about their brand or relevant topics on LinkedIn.
• Know and Grow your Audience: We’ve built Content Suggestions, a new feature that surfaces the topics and content trending with their target audience on LinkedIn. With these insights, admins can now curate and create content that their audiences are sure to engage with.
• Engage your People: LinkedIn introduces a suite of tools to help organizations engage their people by introducing the ability to discover and reshare their employees’ public LinkedIn posts from their Page. Organizations can also respond to and re-share any posts on LinkedIn where a company’s Page is mentioned, like customer testimonials and product reviews.
• Enhance your Page with Career Pages: The new Career Pages gives companies and organizations a way to engage potential candidates with a Life tab and a Jobs tab that provide a customized look into an organization, culture, and jobs.

You can read more about Pages at the blog post here, and you can also read about how the new Career Pages makes it easier for companies and organizations to engage and connect with candidates here.

LinkedIn today has released the first Canadian edition of the 2018 Top Startups list, featuring the most sought-after startups where professionals want to work and stay. The top five startups in Canada are Wealthsimple, Coinsquare, Element AI, League Inc. and Kira Systems.

From cutting-edge artificial intelligence research to art-inspired beer, the results are based on the actions of LinkedIn’s more than 575 million professionals (over 14 million in Canada alone) and looks at four main pillars: employment growth, engagement, job interest and attraction of top talent.

In the race for talent, an ever-evolving fundraising landscape and industry rife with unprecedented innovation, startups are cutting through the noise with inventive benefits and perks, visionary leadership and their own unique spin on what it means to be a top startup.

These are the most sought-after startups on LinkedIn right now by professionals:

1. Wealthsimple: Since its 2014 launch, the company has grown to manage over $2 billion for more than 75,000 clients in Canada, the U.S. and the U.K. Wealthsimple was named one of the top 5 “narwhals,” a group of 40 Canadian tech companies that are most likely to become Unicorns, according to University of Toronto’s Impact Center.
2. Coinsquare: The startup also launched a wealth management business so individuals can ride the cryptocurrency wave via curated investment products, including two new securities indices — one focused solely on blockchain. Four-year-old Coinsquare is the fastest-growing company on this list, expanding its employee base by over 92% in the 12 months through June.
3. Element AI: The startup is going head-to-head with bigger (and better financed) players like Google and IBM but is hoping to win over clients with A.I. researchers from top universities. The 2-year-old startup has more than 70 Ph.Ds among its employees and boasts the largest privately-owned A.I. R&D lab in Canada.
4. League Inc.: The digital platform allows employees to curate their healthcare options beyond traditional insurance, including reimbursement for everything from gym memberships to art therapy. The 4-year-old startup raised $62 million in July to help fund its U.S. expansion as well as its 2019 launch in the U.K. and EU.
5. Kira Systems: Meet the company helping law firms and corporations like Deloitte analyze contracts more efficiently using machine-learning technology. The bootstrapped company grew its revenue by 700% in the three years through 2017 — and provided tangible value for clients. Law firm Fenwick & West said its M&A licensing team cut its document review time in half, on average, thanks to Kira’s technology.

Methodology:

The Top Startups list is a part of the LinkedIn List franchise, an ongoing editorial series that celebrates professionals and companies making an impact in the professional world. LinkedIn evaluated key factors for eligibility including interest in the company, engagement with employees, job interest and retention. The list includes rankings for the United States, United Kingdom, Germany, France, India, Australia, Canada, and Brazil. LinkedIn Lists are fueled by a combination of exclusive LinkedIn data mapping the professional landscape and an editorial lens from LinkedIn’s global editorial team. The lists deliver insightful introductions to the people and companies who are impacting the professional landscape.

*For fairness, Linkedin has removed LinkedIn and Microsoft from consideration for the LinkedIn Top Startups list.

2018 LinkedIn Top Startups: Canada’s most sought-after startups

1. Wealthsimple
2. Coinsquare
3. Element AI
4. League Inc.
5. Kira Systems
6. TribalScale
7. Ample Organics
8. Ritual
9. Loopio
10. Flow
11. Planswell
12. StackAdapt
13. Thalmic Labs
14. Prodigy Game
15. Dialogue
16. Collective Arts Brewing
17. Rangle
18. Tulip Retail
19. Deciem
20. TouchBistro
21. Behaviour
22. GroupBy Inc.
23. AlayaCare
24. TrackTik
25. Connected

LinkedIn today has announced two major updates that will build upon its position as the most effective platform for marketers to engage professionals in a quality environment. These updates will help marketers improve brand awareness and ROI by telling rich, compelling stories in the LinkedIn feed. They are:

• Video for Sponsored Content: Native video ads represent the next evolution of LinkedIn Sponsored Content that lets you  engage with business decision-makers throughout the buyer’s journey on Linkedin. Unlike pre- or post-roll video ads, video for Sponsored Content ads live directly on the news feed as standalone posts.
• Company Page Video: With Company Page video, organizations can now share first-hand looks into their culture, products, news, and events to attract talent, and drive engagement and conversation with professional audiences right from their Company Page on LinkedIn.

More detail on this announcement can be found in this LinkedIn Blog post from Phil Spitzer who is the Product Manager at LinkedIn.