LinkedIn Launches beta program with Video for Sponsored Content

LinkedIn has just announced that it’s now testing video for Sponsored Content with a limited number of advertisers in a closed beta including Prudential Financial and Microsoft Canada, following the launch of native video in the LinkedIn Feed less than two months ago.


Unlike pre- or post-roll video ads, native video ads live directly on a feed as a standalone post. While scrolling on the LinkedIn Feed, our members will see the video ad as they would any other piece of content, albeit with the “Promoted” label

Using video ads, which represent a natural extension of Sponsored Content native ads, advertisers can build brand awareness, engage the people who matter most to their business, and generate qualified demand for their products and services.

With this new capability, advertisers will be able to upload video through LinkedIn Campaign Manager, their Company Page, or their Showcase Page. They can then promote that video content as part of a Sponsored Content campaign and target an audience within LinkedIn’s professional environment.

LinkedIn video ads will feature the same targeting options as other LinkedIn advertising products. Marketers will be able to reach specific audiences based on member profile data like company size, geography, job title, and more. They will also have the ability to target their video ads using LinkedIn’s Matched Audiences suite. For now, video ads will only be served on mobile, but will expand to desktop in the near future.


LinkedIn plans to make video for Sponsored Content available to all marketers in the first half of 2018.




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