LinkedIn Launching New Marketing Solutions

LinkedIn today has announced two major updates that will build upon its position as the most effective platform for marketers to engage professionals in a quality environment. These updates will help marketers improve brand awareness and ROI by telling rich, compelling stories in the LinkedIn feed. They are:

  • Video for Sponsored Content: Native video ads represent the next evolution of LinkedIn Sponsored Content that lets you  engage with business decision-makers throughout the buyer’s journey on Linkedin. Unlike pre- or post-roll video ads, video for Sponsored Content ads live directly on the news feed as standalone posts.
  • Company Page Video: With Company Page video, organizations can now share first-hand looks into their cultureproductsnews, and events to attract talent, and drive engagement and conversation with professional audiences right from their Company Page on LinkedIn.

More detail on this announcement can be found in this LinkedIn Blog post from Phil Spitzer who is the Product Manager at LinkedIn.

 

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