About 1 In 10 Americans Have Joined Team #DeleteFacebook Says Study

A survey from TechPinions and reported by Boy Genius Report says that about 1 in 10 Americans have deleted their Facebook account because of the data leakage scandal:

With the outrage surrounding Facebook’s privacy policies reaching a fever pitch over the past few weeks, there has been something of an underground movement calling for users to delete their Facebook account altogether. To this point, you may have seen the DeleteFacebook hashtag pop up on any number of social media platforms in recent weeks, including, ironically enough, on Facebook itself. While Zuckerberg last week said that the company hasn’t seen a meaningful drop off in cumulative users, a new survey from Creative Strategies claims that 9% of Americans may have deleted their accounts.

The report reads in part: “Privacy matters to our panelists. Thirty-six percent said they are very concerned about it and another 41% saying they are somewhat concerned. Their behavior on Facebook has somewhat changed due to their privacy concerns. Seventeen percent deleted their Facebook app from their phone, 11% deleted from other devices, and 9% deleted their account altogether. These numbers might not worry Facebook too much, but there are less drastic steps users are taking that should be worrying as they directly impact Facebook’s business model.”

Facebook has about 2.2 billion users of which less than 220 million are American. So 9% of Americans would be about 0.9% of their users. Thus I am not sure if Zuckerberg and company have anything to worry about just yet. The real test will be in the weeks ahead. If this number does increase to say 3 in 10 or 4 in 10 Americans, then Facebook might have a problem. Hopefully the organization that took this survey does another one in a few weeks so that we can see if this is the beginning of a trend or not.


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