Bragi files action against OnePlus for infringement

Nikolaj Hviid, CEO of Bragi GmbH, today announced that the Company has filed a complaint in the European Union alleging intentional infringement of Bragi registered trademarks, in addition to the ongoing litigation in the United States District Court for the Northern District of California. The American action alleges that Chinese phone and wireless earphone manufacturer OnePlus infringes Bragi’s THE DASH trademark.  The World’s First Hearable, incorporates the innovative Dash Charger to act as both a charger and battery supply.  The worldwide acceptance of the amazing technoogy of The Dash has been amplified by Bragi’s The Dash Pro and The Dash Pro tailored by Starkey Hearing Technologies. The complaint alleges that OnePlus’ Dash Charge infringes Bragi’s THE DASH trademark.

Both the United States Patent and Trademark Office and the European Union Intellectual Property Office have denied OnePlus’ attempts to register their own Dash Charge trademark, finding that its use would cause confusion among consumers in view of Bragi’s THE DASH trademark.  Mr. Hviid is adamant:

“This action is part of our continuing efforts to protect the Company’s valuable intellectual property.  We previously warned OnePlus to stop infringing our trademark, and regret that we have to bring this action to enforce our intellectual property rights. Their intentional infringement of our trademarks cannot and will not be tolerated. These actions by OnePlus threaten all companies who legitimately develop and obtain intellectual property”.

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