Introducing the new LinkedIn Pages

LinkedIn has announced LinkedIn Pages – the next generation of LinkedIn Company Pages and Career Pages, to help empower companies to build active communities. LinkedIn also announced new integrations with 3rd party partners including Hootsuite, which enables admins to receive notifications when there is activity on their LinkedIn Pages and Crunchbase, which provides funding insights and key investors on LinkedIn Pages.

Pages have been rebuilt from the ground up to make it easier for brands, institutions and organizations, from small businesses to large enterprises, to foster constructive conversations with LinkedIn’s community of more than 590 million members.

Key new features to LinkedIn Pages include:

  • Join the Conversations that Matter: Community managers, also known as admins, can now post updates and respond to comments, on the go from the LinkedIn mobile app for iOS and Android. Admins can also associate their Page with hashtags, so they can listen in and respond to conversations happening about their brand or relevant topics on LinkedIn.
  • Know and Grow your Audience: We’ve built Content Suggestions, a new feature that surfaces the topics and content trending with their target audience on LinkedIn. With these insights, admins can now curate and create content that their audiences are sure to engage with.
  • Engage your People: LinkedIn introduces a suite of tools to help organizations engage their people by introducing the ability to discover and reshare their employees’ public LinkedIn posts from their Page. Organizations can also respond to and re-share any posts on LinkedIn where a company’s Page is mentioned, like customer testimonials and product reviews.
  • Enhance your Page with Career Pages: The new Career Pages gives companies and organizations a way to engage potential candidates with a Life tab and a Jobs tab that provide a customized look into an organization, culture, and jobs.

You can read more about Pages at the blog post here, and you can also read about how the new Career Pages makes it easier for companies and organizations to engage and connect with candidates here.


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