FleishmanHillard HighRoad Puts Out Their Tech Trends For 2019

FleishmanHillard HighRoad (FHR) has released “Tech Trends 2019: The Fads. The Fears. The Future”, a report that offers insights and predictions for the technology industry. The report features an analysis of 1 billion tech-focused consumer conversations on Twitter between 2017 and 2018, along with insights from more than 25 technology thought leaders from around the world and discusses a variety of predictions including:

  • Artificial Intelligence (AI) will get detailed. Brands that use AI to engage in detailed and explanatory conversations – seeking to place AI in real-life contexts – will be next year’s big winners.
  • Tech for good. FHR’s Authentic Insights report revealed that more than 80% of consumers rate data security and protection as ‘very important’
  • Augmented analytics will go mainstream. AI’s potential to enhance human intelligence rather than replace it is central – consumers will want to understand both what augmented analytics means by itself, and what it means against technology’s other big trends.
  • Edge computing will come to the fore. Edge computing streamlines the flow of traffic from IoT devices and provides real-time local data analysis.

The report can be viewed here.

 

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