Apple Apologizes To “Small Number” Of Users Who Have #KeyboardGate Related Issues

If you’re lucky enough to have a subscription to the Wall Street Journal, you might want to take a read of this article by Joanna Stern who takes a look at one of Apple’s biggest complaints, #KeyboardGate seeing as she herself is a victim of this issue.

If the link above doesn’t work, try this:

In said article, an Apple PR human says this:

We are aware that a small number of users are having issues with their third-generation butterfly keyboard and for that we are sorry. The vast majority of Mac notebook customers are having a positive experience with the new keyboard.

Well, it’s not a “small number” of people as I know about 20 or so myself. Plus as I detailed here, YouTube star Unbox Therapy has had issues with this keyboard to the point that he dumped MacBooks for a Windows 10 laptop. Then he told his almost 14 million subscribers about it on his YouTube channel which cannot be good for Apple.

Face it, Apple has a serious problem here and while apologies are a start (and rare for Apple which says that they are feeling the heat over #KeyboardGate), what MacBook users need is a fix for this along with their other quality issues like #FlexGate. After all, I’ve been holding off giving Apple roughly $6000 CDN of my money because of these quality issues, and I have been advising my clients to not by their notebooks until Apple demonstrates that they have addressed these issues. After all, voting with your dollars is a great way to get a company to do the right thing. Which Apple clearly doesn’t want to do.

UPDATE: I should point out that Apple initiated a service program offering free repairs of 2015-2017 MacBook and 2016-2017 MacBook Pro keyboards. But this hasn’t solved the issue which is what users of these notebooks want. I should also note that the 2018 MacBook Pro and 2018 MacBook Air do not qualify for this fix. Likely because they are either too new, Apple mistakenly believes that they won’t have this issue, or both.



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