Apple Providing Free Data Migration With A Mac Purchase Or Repair

Something that has always people about the Apple Store is that they were always hesitant to swap your data from your old computer to your shiny new Mac for free. That’s a total non issue for yours truly, but for many users it is a roadblock that may cost Apple a sale here and there. And let’s be honest, it’s not the hardest thing to do and doesn’t require a lot of work seeing as Apple has tools to do that built into the OS that savvy users would use instead. I guess that Tim Cook and company figured that out because Apple is now offering data migration services for free when customers purchase a new Mac or need to have a Mac replaced for repair reasons. Prior to this month, data migration was priced at $99 USD:

Beginning April 2, there will be no cost for Data Migrations with the purchase of a new Mac or Data Transfers with a repair. Data migration was included as a feature in Apple’s One to One program, which was shut down in 2015. One to One allowed customers to pay $99 when purchasing a new Mac to get a year’s worth of instruction and help. When Apple ended One to One, data migration was still available as a one-time $99 service.

I am going to go out on a limb and suggest that Apple is using this to get people into the store and make sure that they actually buy a Mac as opposed to saying “what you want to charge me for moving my data over” and walking out. It may also be a shift to diversify their income stream away from the iPhone by trying to sell more computers. Plus it gives them an advantage over the Microsoft Store who charges for this sort of thing. Will it work for them? We’ll have to see.

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