OpenText Tapped By Pandora For Asset Storage And Management

OpenText today announced Pandora, the largest streaming audio provider in the U.S., selected OpenText Media Management as the asset storage and management application for its audio and display advertising.

Powered by the Music Genome Project, Pandora delivers its users personalized music that continually evolves with their tastes. An important element of this customization is an intelligent media strategy. Providing advertisers with an engaging, targeted, scalable platform is an integral part of Pandora’s business strategy. Hosted on AWS via Risetime managed services, and partnering with Cyangate on implementation services, OpenText Media Management will support the production and management of over 35,000 advertisements per year. Pandora is available on mobile, web and over 2,000+ CE devices.

The digital media business is incredibly complex. With a huge volume of advertising assets, a streamlined process and the ability to search for and reliably access these assets is critical to keep up with demand. OpenText Media Management serves the entire enterprise by helping users extend business processes with digital media workflows and digital asset management (DAM) services for controlled access to digital media assets – inside and outside the firewall.

For more information on OpenText Media Management, click here.

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