Gartner Says ContinuousNext is the Formula for Success through Digital Transformation and Beyond

The formula to achieve success in a world that is constantly changing is to implement a ContinuousNext approach, according to Gartner, Inc. ContinuousNext is the future evolution of concepts Gartner has introduced in recent years that will build momentum through digital transformation and beyond.
The five imperatives for CIOs to implement a ContinuousNext strategy include:
  • Privacy
  • Augmented intelligence
  • Continuous modernization
  • Digital product management
  • Culture
Chris Howard, distinguished research vice president at Gartner, explained today to an audience of more than 900 CIOs and IT leaders at Gartner IT Symposium/Xpo, that now is the time for organizations to be more adaptive to change, and these leaders need to bring new practices, develop new capabilities and create new ways to succeed — the ContinuousNext approach.


Mastering privacy and creating trusted digital connections is an urgent imperative for ContinuousNext. Gartner believes that Canada is ahead of the rest of the world when it comes to privacy regulations. In ContinuousNext, privacy and data security techniques will continue to evolve.

Due to recent security breaches there is rising skepticism from consumers, which impacts trust. For the first time, a sizable group of consumers and employees are not willing to give up security, safety and peace of mind in exchange for convenience. In fact, 73% of marketing organizations are rethinking the way they look at customer data, in part due to new regulations.

“As a CIO, you have a mandate to maintain data protections on sensitive data about consumers, citizens and employees,” Mr. Howard said. “This typically means putting someone in charge of a privacy management program, detecting and promptly reporting breaches, and ensuring that individuals have control of their data. This is a board-level issue, yet barely half of organizations have adequate controls in place.”

Augmented Intelligence
Augmented intelligence is the logical step beyond artificial intelligence (AI). A recent Gartner survey showed that 30% of Canadian CIOs have implemented or plan to deploy AI in the next 12 months. AI is central to Canada’s innovation agenda and has a leadership advantage in three areas: research, supporting the AI startup sector and policy development.

However, there is a growing public view that AI systems will change the workforce, but Gartner does not view this as detrimental to workers.

Continuous Modernization

This imperative is no longer about organizations supporting and working around legacy infrastructure. The focus is now on modernizing the core to shape change and drive digital transformation. This is what Gartner calls continuous modernization.

Canadian organizations are already making great progress on modernizing the core. Modernization is often tied to a cloud source strategy and Canada’s spending on cloud services is second only to the U.S.

“However to make the leap to continuous modernization, organizations must focus on three things — shaping a different type of relationship with your business by aligning with partners; shifting mindset toward legacy infrastructure by recognizing the dynamism that is central to a continuous modernization effort; and sharing insights and new perspectives with your leaders, allies and teams,” said Katherine Lord, research vice president at Gartner. “A renovated core technology platform that is continuously modernized will spring you forward into the next phase of your ContinuousNext journey.”

Digital Product Management
Digital product management is a core imperative of ContinuousNext and accelerating adoption means that if CIOs don’t start soon, they may never catch up. Gartner’s 2019 CIO Agenda survey shows 24% of Canadian CIOs are already in the process of implementing product-centric delivery.

“Digital product management isn’t just a different way of doing IT. It’s a different way of doing business,” said Hung LeHong, distinguished research vice president at Gartner. “In the digital world, keeping pace with the needs of customers, partners and employees requires a product mindset. Products launched quickly, with continuous updates — in a way that doesn’t overwhelm — but match customers’ needs, are at the heart of this approach. Enterprises must modernize their core systems to create an agile platform foundation for this kind of product delivery.”


Organizations must have a dynamic culture to enable ContinuousNext. However, culture is identified by 46% of CIOs as the largest barrier to realizing the promise of digital business. Gartner analysts said the first rule of culture change is to know what you want to change into. In terms of getting there, you will need to do a lot of big change. But, what leaders systematically leave on the table are the smaller actions that could have just as big of an impact on change. This is where culture hacking comes in.

“Hack your culture to change your culture,” said Mary Mesaglio, distinguished research vice president at Gartner. “By culture hacking, we don’t mean finding a vulnerable point to break in to a system. It’s about finding vulnerable points in your culture and turning them in to real change that sticks. Culture hacking takes change off the horizon and inserts it into people’s day-to-day, in a visceral, memorable way. A great culture hack incites an immediate emotional response — shock, love, shame, pride — has immediate results, and is visible to lots of people at once.”

About Gartner IT Symposium/Xpo
Gartner IT Symposium/Xpo is the world’s most important gathering of CIOs and senior IT leaders, uniting a global community of CIOs with the tools and strategies to help them lead the next generation of IT and achieve business outcomes. More than 25,000 CIOs, senior business and IT leaders worldwide will gather for the insights they need to ensure that their IT initiatives are key contributors to, and drivers of, their enterprise’s success.

Follow news, photos and video coming from Gartner IT Symposium/Xpo on Smarter With Gartner, on Twitterusing #GartnerSYM, Instagram, Facebook and LinkedIn.

Upcoming dates and locations for Gartner IT Symposium/Xpo include:

September 16-18: Cape Town, South Africa
October 20-24: Orlando
October 28-31: Gold Coast, Australia
October 28-31: Sao Paulo, Brazil
November 3-7: Barcelona
November 11-14: Goa
November 12-14: Tokyo

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