TELUS Rolls Out “Unlimited” Rate Plans As Part Of Their Standard Offerings

When the wireless pricing wars broke out a few weeks ago, it seemed to me that Rogers was the only ones who would put a stake in the ground when it came to having an “unlimited plan. By contrast both Bell and Telus would only respond with limited time offers. And I was critical of both companies for not joining Rogers in making these sorts of plans part of their standard offerings.

But that changed this morning as TELUS announced via press release three things. First, they announced this:

TELUS Easy Payment device financing gives customers access to any smartphone in TELUS’ leading device line-up, including iconic smartphones starting at $0 upfront, with easy payment financing options over 24 months, alongside transparent billing that clearly separates the device cost from the monthly rate plan fee.

I am sure that this is a direct response to Rogers doing the same thing and criticism that the “big 3” carriers do not remove device subsidies when the phone is paid for. Then they annouced this:

TELUS Peace of Mind rate plans give new, renewing and bring-your-own-device customers access to endless data starting at $75 per month for 10GB of high-speed data without ever having to worry about overage charges. If customers exceed their high-speed data bucket, they can continue to stream, share and stay connected as much as they want with speeds up to 512 kbps, all on Canada’s fastest and largest network.

This is clearly their stake in the ground when it comes to these “unlimited” plans that are now in vogue as this appears at first glance to be part of the carrier’s standard offerings. Next up was this:

TELUS Family Discounts provide incremental savings off the monthly rate plan with every new family member who signs up. Two family members will each receive $5 off a month, three family members $10 each, and four or more family members will each receive savings of $15 a month.

That’s an interesting sweetener to try and get their subscriber count up.

Everything seems to be live at the moment at telus.com/peaceofmind and I will be digging into the details as the devil is always in the detail. If I spot anything interesting, I’ll be updating this post.

Watch for a response from Bell in the coming hours or days as they are now the only “big 3” carrier who hasn’t made these changes.

One Response to “TELUS Rolls Out “Unlimited” Rate Plans As Part Of Their Standard Offerings”

  1. […] this post from last week where TELUS made the change to make their unlimited plans part of their regular offerings, I was […]

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