Rogers Now Throttles “Unlimited” Plans To 512 Kbps To Match Telus And Bell

Rogers in the “unlimited” plan wars was the last of the “big three” telcos to not offer throttling at 512 Kbps. Instead, they were stuck at 256 Kbps. But that changed today. If you look at the Infinite microsite, you now see this text. I have highlighted the relevant portion in bold:

Rogers Infinite data plans include 10GB, 20GB or 50GB of data at max speed on the Rogers network, extended coverage areas within Canada, and Roam Like Home destinations (see rogers.com/roamlikehome). You will continue to have access to data services with no overage beyond the max speed allotment at a reduced speed of up to 512 kilobits per second (for both upload and download) until the end of your current billing cycle. Applications such as email, web browsing, apps, and audio/video streaming will continue to function at a reduced speed which will likely impact your experience. We will send you a text message notifying you when you have used 90% and 100% of the max speed allotment included in your plan with the option to purchase a Speed Pass to add more max speed data to your plan. In all cases, usage is subject to the Rogers Terms of Service and Acceptable Use Policy.

That’s an interesting change. The cynic in me says that it has to do with this Reddit thread that popped up earlier this week where posters were critical of Rogers. Thus my guess is the folks at 1 Mount Pleasant in Toronto got the message loud and clear and changed course.

 

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