LinkedIn Releases Its New Global Language Matters Gender Diversity Report

Today, LinkedIn released its new Global Language Matters Gender Diversity report, highlighting how men and women react differently to language used both in the workplace and during the hiring process, and what this means for recruiters, hiring managers and business leaders, alike.

LinkedIn took an in-depth look at the words men and women use in the world of work: from their LinkedIn profiles, to interactions on LinkedIn, to the language used throughout the recruitment process and in the workplace itself.

Although we may not think about it often, we know that language can have a huge impact on how we act, influence and are perceived by others. We also know that men and women tend to be more inclined to use and react to language differently.

Findings revealed a stark contrast between Millennials and Gen X when comparing how gender diversity is perceived in an organization. Nearly three quarters of respondents aged 25-34 (72%) say gender diversity is important to their organization, compared to just under 3 in 5 respondents aged 45-54 (58%). This trend will only continue to grow in importance as younger generations bring these convictions with them into increasingly senior roles.

Other key findings include:

  • Language is a consideration when reviewing job postings: Nearly half of respondents (47%) who were involved in the hiring and recruitment process say their job postings always have to go through a review to ensure they aren’t using biased language, whilst just under a quarter of respondents never have to (24%).
  • When drafting copy for job advertisements: A quarter (25%) of respondents who were involved in the hiring and recruitment process say they always consider gender when drafting copy for job advertisements, compared to half who never do (50%).
  • Consider tracking which gender your job posting appeals to, to ensure a gender diverse set: Three quarters of respondents who track which gender their job posting is appealing to (75%) say they in some capacity amend the language if there is a gender skew

You can access the global report with the following link.

Methodology: Online surveys were conducted to a panel of potential respondents – comprising of those who were not involved in the hiring and recruitment processes in Canada and those who were. A total of 1,003 full time employees in Canada who were not involved in hiring and recruitment processes completed the survey between May 10, 2019 to May 31, 2019. A total of 253 respondents who were involved in the hiring and recruitment process in Canada, completed the survey between May 16, 2019 to May 21, 2019. The research was conducted by Censuswide. Censuswide abides by and employs members of the Market Research Society which is based on the ESOMAR principles.



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