Nestpick Study Reveals The Best Cities For Generation Z

A study revealing the best cities for Generation Z around the world has been released by on-demand housing platform, Nestpick.com. After examining the best cities for millennials, Nestpick wanted to shine a light on Generation Z who are starting to graduate from university this year, and are now entering the workforce. Alongside facing global crises such as climate change, this digitally connected age group will also have to tackle artificial intelligence replacing humans, meaning that Gen Z-ers must train in machine learning to stay ahead of the curve. This index aims to determine which cities around the world are meeting their needs, and how they are making themselves attractive destinations to appeal to the creators, advocates, and pioneers of tomorrow.

Four key points from this study are:

  1. Despite Brexit, London is the #1 city for Generation Z. With a focus on values, London’s overall compatibility with Gen Z principles, ability to meet educational needs, and strong business opportunities makes it the strongest-performing city in the index.
  2. Berlin is the only city in the top 10, which does not fall into the top 50 cities with the highest cost of living. Nevertheless, the capacity of these cities to meet Gen Z’s values and expectations overall earned their place at the top 10.
  3. Stockholm comes second for Gen Z-ers, and is the #1 city for Digital Payment & Banking, Environmental Action, and the Right to Protest. Los Angeles ranks at #3, placing second for Esports and third for Education.
  4. Toronto, Canada ranks #4 out of 110 for Generation Z worldwide.

You can find more details on this study here.

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