Classcraft Secures $10 Million CAD Series A Financing

Classcraft, a learning company focused on improving student motivation in the K-12 education market, has closed its Series A financing, raising a total of $10 million CAD. The funding round, led by Investissement Québec, will enable Classcraft to achieve its mission of making school more meaningful by promoting human connections between students and teachers. Classcraft’s existing investors — including Whitecap Venture Partners, Brightspark Ventures, and MaRS Catalyst Fund — also participated in the round.


L-R  Lauren Young (CFO), and Classcraft co-founders, Shawn Young (CEO), and Devin Young.(president)

Classcraft’s Series A financing enables the company to deepen its ability to motivate students by harnessing the power of games. The company aims to build on its success offering its product to K-12 teachers — in 2019, Classcraft surpassed 6 million users since its debut — by partnering with schools and districts on large-scale implementations. To scale the company’s sales efforts, Classcraft has appointed its first-ever Chief Revenue Officer: Michele Shively, who most recently served as vice president of sales at Nearpod.

Classcraft’s approach to helping educators motivate students is rooted in the power of games, which have become a cultural phenomenon among young people — and which are designed to create intrinsic motivation.

For Investissement Québec, the investment represents the firm’s interest in making a lasting social impact through education and in supporting entrepreneurship in Quebec.

AI research partnership with University of Montreal professor

Classcraft’s efforts to foster meaningful personal connections come at a time when dramatic shifts in our society — including politics, the economy, and culture — have left many feeling disengaged. To help address this problem, Classcraft has broadened and deepened its ability to foster connectedness and belonging through technology and media.

Earlier this year, Classcraft announced a partnership with ​Thierry Karsenti, University of Montreal professor and Canada Research Chair on Technologies in Education​ to research the responsible use of AI to engage K-12 students​ in the U.S. and Canada.

In June, Classcraft debuted Story Mode, which pushes the boundaries of what it means to go to school by helping teachers recreate the type of ​shared experience delivered by popular TV shows and games​.


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