Adastra launches Proboston North America

Adastra Group, a global leader in data management and analytics, today announced the launch of its newest division, Proboston North America, a company focused on a full-service approach to digital media for business. This latest addition to the Adastra roster provides greater insight across the full spectrum of digital business, combining Digital Transformation, user friendliness and digital marketing under one roof for startups and established businesses alike.

Adastra, a company with shared European and North American headquarters (including offices in Toronto, Markham, Calgary and Detroit) acquired Prague-based company, Proboston in 2018 to tap into its creative UX design capabilities and bolster Adastra’s data and digital expertise. Today’s launch of Proboston means the company can support the vast ecosystem of startup accelerators and incubators across Canada and the United States while also offering seamless digital and design capabilities to its existing client base as well as franchises and new businesses.

Proboston is designed to help build and grow successful organizations and is targeting the entrepreneur community with specialized packages for standard branding, website and data services as a foundation for marketing and digital strategies.

Proboston harnesses Adastra’s services to help businesses unlock valuable insights from their data and foster growth. The company will build on Adastra’s global expertise in data-driven solutions while emphasizing the universal importance of a seamless user experience, user interface and strong design elements.

The customer experience and journey are critical in modern society. Proboston’s next-level design creativity, combined with the technical skills of Adastra’s mobile app and web application practice, offers something truly unique not offered in the current market.

Data-Driven, AI Enhanced, Personalized Marketing Videos

Together, Proboston and Adastra are also launching AmetIO, the first personalized marketing video solution that uses AI to optimize branding and marketing campaigns. AmetIO leverages the power of the Cloud to personalize content at scale and tell a visual story that engages consumers at an individual level.

The combination of AI and digital design enables both cost-effective marketing campaigns and conversion rates that are exponentially higher than traditional digital marketing. T-Mobile, an early adopter of the solution, has emphasized AmetIO’s effectiveness following its first AmetIO-driven campaign.

Click here to see a personalized AmetIO video made for T-Mobile.

Learn more about how Proboston and Adastra are transforming the digital space in North America  (including through the launch of AmetIO) by visiting

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