Archive for Adastra

Adastra launches Proboston North America

Posted in Commentary with tags on November 20, 2019 by itnerd

Adastra Group, a global leader in data management and analytics, today announced the launch of its newest division, Proboston North America, a company focused on a full-service approach to digital media for business. This latest addition to the Adastra roster provides greater insight across the full spectrum of digital business, combining Digital Transformation, user friendliness and digital marketing under one roof for startups and established businesses alike.

Adastra, a company with shared European and North American headquarters (including offices in Toronto, Markham, Calgary and Detroit) acquired Prague-based company, Proboston in 2018 to tap into its creative UX design capabilities and bolster Adastra’s data and digital expertise. Today’s launch of Proboston means the company can support the vast ecosystem of startup accelerators and incubators across Canada and the United States while also offering seamless digital and design capabilities to its existing client base as well as franchises and new businesses.

Proboston is designed to help build and grow successful organizations and is targeting the entrepreneur community with specialized packages for standard branding, website and data services as a foundation for marketing and digital strategies.

Proboston harnesses Adastra’s services to help businesses unlock valuable insights from their data and foster growth. The company will build on Adastra’s global expertise in data-driven solutions while emphasizing the universal importance of a seamless user experience, user interface and strong design elements.

The customer experience and journey are critical in modern society. Proboston’s next-level design creativity, combined with the technical skills of Adastra’s mobile app and web application practice, offers something truly unique not offered in the current market.

Data-Driven, AI Enhanced, Personalized Marketing Videos

Together, Proboston and Adastra are also launching AmetIO, the first personalized marketing video solution that uses AI to optimize branding and marketing campaigns. AmetIO leverages the power of the Cloud to personalize content at scale and tell a visual story that engages consumers at an individual level.

The combination of AI and digital design enables both cost-effective marketing campaigns and conversion rates that are exponentially higher than traditional digital marketing. T-Mobile, an early adopter of the solution, has emphasized AmetIO’s effectiveness following its first AmetIO-driven campaign.

Click here to see a personalized AmetIO video made for T-Mobile.

Learn more about how Proboston and Adastra are transforming the digital space in North America  (including through the launch of AmetIO) by visiting

To save Canada’s democracy, we must disrupt it: Adastra

Posted in Commentary with tags on October 9, 2019 by itnerd

As Canada gets set to vote in the October Federal Election, a new poll released today probes Canadians on issues of governance, accountability, security and digital democracy and shows 54 per cent of Canadians feel the country’s political system needs disruption.

Additionally, the survey shows half of Canadians feel the current voting and governance system leaves them behind. Of note, younger Canadians (18-34) are much more likely to feel this way, versus those 55-plus (61 per cent to 43 per cent).

The survey, titled Digital Democracy in Canada, an Angus Reid survey of 1,500 Canadians was commissioned by Adastra Corporation, a global leader in data management and analytics.

The poll found broad consensus on a couple of salient points across the country. Specifically, more than nine-in-10 Canadians (94 per cent) wish it were easier to hold politicians accountable and an identical number feel there needs to be a way to make the parties care about more than their stump issues. In terms of which issues matter, three quarters of Canadians (74 per cent) would welcome new ways to allow issues to be more personalized to them through digital means.

“There are many challenges facing elections and democracy, some of which are in the news, and others which are long-term, structural issues,” said Marcos Da Silva, Director, Analytics Products and Strategy at Adastra, based in the GTA.

“We conducted this survey to get a benchmark on how Canadians feel about those challenges and discuss how digital transformation can be used to solve problems, breathe new life into democracy and engage citizens.”

Digital democracy was defined in the survey as “the use of modern digital technology and strategies in the political and governance processes”. In Canada, and globally, all industries are undergoing Digital Transformation, including healthcare, an area with as much at stake for citizens as democracy.

Where Canadians stand on digital democracy

Respondents were probed regarding several issues of digital democracy. Four-in-five Canadians (82 per cent) fear that a more digital democracy is a threat in terms of election fraud or hacking, while three-in-five feel it is a threat to privacy (63 per cent).

But unpacking the findings a bit further, it becomes clear there is attraction for digital democracy:

  • 75 per cent of Canadians agree that a more digital democracy is an opportunity to breathe new life into democracy and engage younger citizens.
  • 69 per cent feel that all of society is undergoing a digital transformation, and elections/voting needs to get on board.
  • 65 per cent feel a more digital democracy is an opportunity to hold politicians more accountable.

In terms of which issues matter, three quarters of Canadians would welcome new ways to allow issues to be more personalized to them through digital means.

Adastra has worked diligently at the forefront of technology for two decades – transforming and disrupting norms and ideas in ways never thought possible. Companies can learn more about how Adastra can unlock the secrets behind their data and kick off their Digital Transformation at


From September 26 to October 1, 2019, an online survey was conducted among a representative sample of 1500 Canadians who are members of the Angus Reid Forum. The precision of Angus Reid Forum online polls is measured using a credibility interval. In this case, the poll is accurate to within +/- 2.5 percentage points, 19 times out of 20, had all Canadians been polled.

More information can be found at

Adastra Corporation: A Microsoft IMPACT winner

Posted in Commentary with tags on July 30, 2019 by itnerd

Adastra Corporation, a global leader in Data Management and Analytics, has been awarded the Commercial Enterprise Partner of the Year Award and the Application Innovation Award – Manufacturing, at the Microsoft 2019 IMPACT awards.

Adastra, a GTA-based data analytics firm, is one of the fastest growing Azure Data & AI Partners in Canada, growing Azure consumption by 900 per cent year-over-year in FY19. Alongside this growth, Adastra’s strategy has secured it as Microsoft’s go-to Data and AI partner in Canada for co-sell engagements, enriching its connection to large enterprise clients such as BMO, Magna, Finastra, Rogers and Just Energy as well as corporate clients such as Fleet Complete, Kik and Empire Life.

In addition to Data and AI, Adastra supports clients in their full Digital Transformation journey. Its expertise in user experience and design have reinforced Azure-based solutions ranging from the remediation of Power BI architecture to the development of end-to-end cloud solutions.

While the advanced Azure ecosystem, market presence and partner network are important aspects of the alliance, the secret ingredient is the genuine and mutual interest for joint success between Adastra and Microsoft as well as their customers. The technological opportunities are endless when values and business goals align.

The momentum of Adastra’s growing Microsoft relation is just the beginning. Its success has created a set of best practices, leveraged by its 2,200 Data and AI professionals across the globe. Seeking to use its Canadian success as a blueprint for expansion in the United States and Germany, Adastra is set to deliver staggering results as Microsoft’s preferred Data and AI partner, worldwide.

Companies can learn more about how Adastra can unlock the secrets behind their data and kick off their Digital Transformation at