OpenText Named A Leader By Forrester Research

OpenText™ today announced Forrester Research, Inc. has named OpenText a leader in The Forrester Wave™: Digital Asset Management for Customer Experience, Q4 2019, stating “OpenText leads with best-in-class library services and video capabilities.”

Forrester gave OpenText Media Management the maximum possible scores in the criteria of library services, video and emerging content support, product vision and market approach.

Forrester noted, “OpenText’s strengths are in core library services and video capabilities, which are both best-in-class.” The Forrester report says “It (OpenText) also offers strong marketing support in areas like portal creation and management capabilities.”

OpenText has been at the forefront of digital asset management for more than two decades. It has delivered some of the largest DAM deployments in the world, along with departmental solutions that take advantage of the same feature-rich functionality. Customers across retail, media and entertainment, manufacturing, and other verticals are able to support both agile creative workflows and long-term governance and reuse of library assets to build strong brand identities. OpenText offers advanced AI integration to accelerate streamlined search, personalization, and automated distribution to omnichannel endpoints.

OpenText Experience is an integrated platform of solutions for delivering highly personalized content and omnichannel customer experiences. As part of this platform, Media Management allows customers to start small and expand quickly. It is the only DAM platform that supports business-user workflow across multiple business units, as it is built with dozens of integration points with ecosystem applications in the connected media supply chain.

Download the report

Download “The Forrester Wave™: DAM for Customer Experience, Q4 2019” online here.

 

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