Canadians Are Turning To Social Media To Shop This Holiday: PayPal

Just in time for the holiday season shopping rush, PayPal Canada today unveiled their inaugural Social Commerce Trend Study, which reveals Canadians are increasingly turning to social media platforms and mobile apps to check off their holiday shopping lists. According to the study, almost half (47%) of Canadian social media users are currently shopping on social media and nearly 40% plan to shop on social media this holiday season. The study also found that men are shopping on social media more than women.

Additional key findings include:

  • Social commerce, the next big retail trend: Canadian social media users spend 6.4 hours on social media platforms every day – which makes it no surprise that nearly half of Canadian social media users say they’re more likely to shop on social media this holiday season than they were last year (46%).
    • According to eMarketer’s 2019 Social Commerce Report, the percentage of retailers in North America using social media as a source of e-commerce nearly doubled from 17 per cent in 2017, to 33 per cent in 2018.
  • Popular platforms: Facebook was identified as the most frequently shopped social media platform among Canadians (29%) followed by Snapchat (26%) and Instagram (25%).
  • Spending: Canadian social media users spend $77 every month on average shopping on social media and an average of $924 a year shopping on social media platforms.
  • Men vs women: Among Canadian social media users, men are shopping more (33%) than women (26%) on a monthly basis. The things they are buying most are fashion items such as clothing, shoes, and accessories (54%), electronics (26%), toys and games (21%), home décor (20%) and event tickets (19%).
  • Safer with PayPal: Canadian social media users are more comfortable paying with PayPal on social media than any other payment method (70%) versus (62%) credit gift cards, (54%) credit cards, and (43%) debit cards.

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