New LinkedIn Research Reveals Canadians Feel Cautiously Optimistic In Their Search For Opportunities

LinkedIn recently launched LinkedIn Opportunity Index 2020, a composite measure that seeks to understand how people around the world perceive opportunity and more importantly, the gaps in getting to those opportunities.

According to the research, which surveyed over 30,000 respondents in 22 markets globally, people want to find opportunities that allow them to pursue their passion, have work-life balance, and job security. Canada is ranked as number 10 of the 22 markets with an overall Opportunity Index score of 98. While Canada is generally more confident about gaining access to and pursuing opportunities, Canadians feels cautiously optimistic in their search for opportunities.

Key findings include:

  • Confidence is highest in developing economies and among younger generations.
    • The United States and Canada appear to display cautious optimism. For both North American countries, the measure of opportunity that they are most and least confident about are the same: both believe that in-market opportunities are available but feel that their quality of life has dropped in comparison to their parents’.
  • Age is a multi-faceted challenge for different generations, but contrary to popular belief, people are united in embracing change, regardless of age.
    • While working hard (81%) tops the list of what people perceive it takes to get ahead in life, a willingness to embrace change (80%) comes in a close second.
    • For 43% of Boomers, age is their biggest opportunity gap while 25% of Gen Z struggle with a lack of work experience, which is age-related as well.
  • Stronger, more diverse professional networks boost overall confidence, but few are actively networking.
    • Globally, 76% respondents believe that knowing the right people and having the right connections is key to getting ahead in life, yet only 22% are actively looking for networking and mentorship opportunities — likely because a majority of respondents (51%) believe that the lack of a network is a difficult challenge to overcome.

If you’re interested in reading the report in full, you can access it with the following link.


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