LinkedIn Releases Latest Survey Findings On Canadian Workforce Confidence

As wide-spread closures and social distancing continue to affect business in Canada, confidence among Canadian workers remains low. But sentiment is not outright negative according to LinkedIn’s latest Workforce Confidence Index, a biweekly snapshot of how workers are feeling about their job security, financial situation and their career in both the short and long-term.

So far, the index has polled 2,000+ LinkedIn members covering the weeks of April 1 – 7 and April 13 – 19, and uses a scale from -100 to +100 to reflect the sentiment of respondents and their expectations about the labour market.

Here are some of the major findings from the second edition of Canada’s Workforce Confidence Index:

  • Those working in the energy and mining industry were the least confident, driven largely by concerns over their personal finances and broader career outlook. The sector has recently faced mass layoffs as the industry grapples with a fresh plunge in oil prices. 
  • By contrast, members working in the software & IT services, public administration, and health care industries reported the highest confidence (+30), lifted by high scores in their current job security. 
  • Workers in construction were among the most likely to expect their companies to be worse off in six months. 
  • By contrast, members of the media and communications industry had very low confidence in the present, but were more optimistic about their companies’ short and long-term futures.
  • Active job seekers continue to feel less confident (+5) than the broader workforce, but there are signs their pessimism about recruiter response and job availability is bottoming out.
  • More Canadian companies are offering support for their employees’ emotional wellbeing (44%) than in the last poll (39%), and 31% are offering online learning resources, up from 27% previously.

Workforce Confidence Index Methodology

LinkedIn’s Workforce Confidence Index is based on a quantitative online survey that is distributed to members via email every two weeks. Roughly 1,000+ Canada-based members respond each wave. Members are randomly sampled and must be opted into research to participate. Students, stay-at-home partners & retirees are excluded from analysis so we’re able to get an accurate representation of those currently active in the workforce. We analyze data in aggregate and will always respect member privacy.

Data is weighted by engagement level, to ensure fair representation of various activity levels on the platform. The results represent the world as seen through the lens of LinkedIn’s membership; variances between LinkedIn’s membership & overall market population are not accounted for. Confidence index scores are calculated by assigning each respondent a score (-100, -50, 0, 50, 100) based on how much they agree or disagree with each of three statements, and then finding the composite average score across all statements. Scores are averaged across two waves of data collection to ensure an accurate trend reading. The three statements are: [Job Security] I feel confident about my ability to get or hold onto a job right now; [Finances] I feel confident about my ability to improve my financial situation in the next 6 months; [Career] I feel confident about my ability to progress in my career in the next year.

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