European Advertisers Whine Like Babies About iOS 14 Ad Tracking Warnings For Users

Reuters is reporting that a group of European digital advertising associations has criticized Apple for requiring apps in iOS 14 to seek additional permission from users before tracking them across other apps and websites:

Sixteen marketing associations, some of which are backed by Facebook Inc and Alphabet Inc’s Google, faulted Apple for not adhering to an ad-industry system for seeking user consent under European privacy rules. Apps will now need to ask for permission twice, increasing the risk users will refuse, the associations argued.

You’ll note that some of these marketing associations are backed by Google and Facebook. Both of whom are companies who make tons of money off advertising. That likely goes a long way to explain why they are upset. But what these clowns don’t get is that users want control over what companies know about them. Companies should not have the right to do whatever they want and I for one am perfectly fine with Apple blocking them from tracking me in any manner that they feel like. I criticize Apple for a lot of things, but this isn’t one of them. I say good on Apple for making these companies whine like babies because they will not get the data that they want when iOS 14 ships this fall.

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