CIBC Selects Salesforce’s CRM Platform

CIBC today announced it has selected Salesforce as its enterprise platform for customer relationship management (CRM) as it continues to transform the banking experience for millions of CIBC clients. The announcement is one more example of CIBC’s commitment to continuous transformation that includes investments to further simplify the bank, with a focus on end-to-end digitization, advanced analytics, and speed to market. 

Under the multi-year agreement, CIBC will deploy Salesforce Customer 360 to further bring the full capabilities of the bank to more clients through tailored financial advice, service and solutions at every touchpoint. CIBC will also leverage other key technologies in Salesforce’s portfolio, including Sales Cloud and Service Cloud for a holistic view of client interactions, and Einstein Analytics for intelligent and customized data insights.

CIBC will be leveraging the Salesforce platform across all of its channels to support diverse client needs. CIBC Capital Markets has been using Salesforce since 2008 to support client servicing and advice to corporate and institutional clients. The new agreement will further help strengthen CIBC’s CRM capabilities for its clients and teams across North America.

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