New Canadian Black Friday & Cyber Week Data from Salesforce

With Black Friday (Nov 27) and Cyber Monday (Nov 30) quickly approaching, I wanted to share some Canadian research data from Salesforce.

The 2020 Shopping Index Report  predicts that this year’s COVID-19 shaped holiday shopping season will see a 30% spike in global online holiday sales, not surprising considering that 65% of Canadian shoppers plan to shop more online this year than they did in previous years. 

This holiday shopping season’s standout stats include: 

  • 89% of Canadians expect companies to accelerate online shopping capabilities
  • 2020 holiday sales are estimated at $5.1 trillion with a record high of $940 billion of these dollars to be spent online 
  • The surge in online transactions is expected to reach 18 percent of total retail sales globally 
  • Canadian customers estimate 53% of their interactions with businesses will take place online this year, compared to 34% in 2019

FOUR MAJOR 2020 HOLIDAY SHOPPING PREDICTIONS 

Prediction #1: Fulfillment Concerns Will Overshadow Brandy Loyalty

  • 700 million holiday packages are expected to be delayed as online orders exceed shipping capacity by 5% globally.
  • $40 billion in COVID-19 delivery surcharges are expected between November 15 and January 15 globally
  • Buy online, pickup in store offers will grow digital revenue by an average of 90% over last holiday season

Prediction #2: Cyber week growth despite the earlier holiday shopping trend 

  • Cyber Week digital traffic is expected to grow by 28% this year despite early holiday shopping leading to a $26 billion spending increase in October. 

Prediction #3: Growth in Online Shopping Means a Spike in Holiday Returns

  • $280 billion in online purchases are expected to be returned globally—30 percent of all purchases made. 
  • Consumers are predicted to engage 30% more with service agents this holiday season

Prediction #4: New Consumer Behaviours will Drive Hot Product Categories

  • Beauty, electronics and gaming will once again be top holiday spending categories in 2020 but home furnishings and decor, home fitness and toys are among the new leading categories this year

→ Link to entire holiday predictions press release HERE

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