With Black Friday (Nov 27) and Cyber Monday (Nov 30) quickly approaching, I wanted to share some Canadian research data from Salesforce.
The 2020 Shopping Index Report predicts that this year’s COVID-19 shaped holiday shopping season will see a 30% spike in global online holiday sales, not surprising considering that 65% of Canadian shoppers plan to shop more online this year than they did in previous years.
This holiday shopping season’s standout stats include:
- 89% of Canadians expect companies to accelerate online shopping capabilities
- 2020 holiday sales are estimated at $5.1 trillion with a record high of $940 billion of these dollars to be spent online
- The surge in online transactions is expected to reach 18 percent of total retail sales globally
- Canadian customers estimate 53% of their interactions with businesses will take place online this year, compared to 34% in 2019
FOUR MAJOR 2020 HOLIDAY SHOPPING PREDICTIONS
Prediction #1: Fulfillment Concerns Will Overshadow Brandy Loyalty
- 700 million holiday packages are expected to be delayed as online orders exceed shipping capacity by 5% globally.
- $40 billion in COVID-19 delivery surcharges are expected between November 15 and January 15 globally
- Buy online, pickup in store offers will grow digital revenue by an average of 90% over last holiday season
Prediction #2: Cyber week growth despite the earlier holiday shopping trend
- Cyber Week digital traffic is expected to grow by 28% this year despite early holiday shopping leading to a $26 billion spending increase in October.
Prediction #3: Growth in Online Shopping Means a Spike in Holiday Returns
- $280 billion in online purchases are expected to be returned globally—30 percent of all purchases made.
- Consumers are predicted to engage 30% more with service agents this holiday season
Prediction #4: New Consumer Behaviours will Drive Hot Product Categories
- Beauty, electronics and gaming will once again be top holiday spending categories in 2020 but home furnishings and decor, home fitness and toys are among the new leading categories this year
→ Link to entire holiday predictions press release HERE
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This entry was posted on November 26, 2020 at 1:10 pm and is filed under Commentary with tags Salesforce. You can follow any responses to this entry through the RSS 2.0 feed.
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New Canadian Black Friday & Cyber Week Data from Salesforce
With Black Friday (Nov 27) and Cyber Monday (Nov 30) quickly approaching, I wanted to share some Canadian research data from Salesforce.
The 2020 Shopping Index Report predicts that this year’s COVID-19 shaped holiday shopping season will see a 30% spike in global online holiday sales, not surprising considering that 65% of Canadian shoppers plan to shop more online this year than they did in previous years.
This holiday shopping season’s standout stats include:
FOUR MAJOR 2020 HOLIDAY SHOPPING PREDICTIONS
Prediction #1: Fulfillment Concerns Will Overshadow Brandy Loyalty
Prediction #2: Cyber week growth despite the earlier holiday shopping trend
Prediction #3: Growth in Online Shopping Means a Spike in Holiday Returns
Prediction #4: New Consumer Behaviours will Drive Hot Product Categories
→ Link to entire holiday predictions press release HERE
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This entry was posted on November 26, 2020 at 1:10 pm and is filed under Commentary with tags Salesforce. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.