New LinkedIn Data Reveals Which Canadian Cities Are Feeling Best About Work Prospects

Canada’s workforce is feeling the most confident since July – but that optimism isn’t shared equally across the country, with those in Montreal and Vancouver reporting a much brighter picture than others, according to new LinkedIn data.

LinkedIn’s overall Workforce Confidence Index score for Canada reached +33 at the end of last year, on a scale of -100 to +100. The figures reflect an aggregate of how Canadians feel about their short-term job security, financial wellbeing and one-year career outlook, based on a regular survey of members. (You can find previous editions here.)

How optimistic does the workforce feel across Canada?

  • Driving the improvement in sentiment in the most recent quarter, workers in Greater Montreal reported the highest confidence scores of all the Canadian cities we tracked, averaging +46 in the period covering October to December. That reflects a climb from average scores of +40 over the summer and +31 back in the spring. While it’s hard to pinpoint what prompted the improvement in sentiment in and around Montreal, their scores moved higher primarily in the financial and career confidence metrics. Meanwhile, the unemployment rate in Quebec fell to 6.7% in December, the lowest among provinces, according to Statistics Canada, as employment picked up in professional, scientific and technical services.
  • Workers in Metro Vancouver were the next most optimistic, and saw the biggest quarterly jump in optimism in the winter, with scores of +39, up from +30 in the summer. The three-month moving average unemployment rate in Vancouver was most recently a (comparatively) low 7.4%, official figures suggest, perhaps underscoring the relatively upbeat mood.
  • Those in Ottawa, Toronto, Winnipeg and their surrounding areas all fell somewhere in the middle of the pack, with scores of +32, +30 and +27 respectively, all inching down two points from the summer. Wider employment in the Toronto metropolitan area was unchanged in November and fell 1.5% in December after five months of gains as tougher public health restrictions were enacted to combat the spread of COVID-19, according to Statistics Canada.

For the full results, including additional insights on how Canadians feel about their career growth, finding a new job, and employer outlook visit here. Research methodology is shared below. 

Methodology 

LinkedIn’s Workforce Confidence Index is based on a quantitative online survey that is distributed to members via email every two weeks. Roughly 1,000+ Canada-based members respond each wave. Members are randomly sampled and must be opted into research to participate. Students, stay-at-home partners & retirees are excluded from analysis so we’re able to get an accurate representation of those currently active in the workforce. We analyze data in aggregate and will always respect member privacy.

Data is weighted by engagement level, to ensure fair representation of various activity levels on the platform. The results represent the world as seen through the lens of LinkedIn’s membership; variances between LinkedIn’s membership & overall market population are not accounted for.

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