New LinkedIn Data Reveals What’s Keeping Canadians In Their Current Jobs

In previous editions of the Workforce Confidence Index, LinkedIn examined what Canadian jobseekers are willing to do to land their next roles in this tough labour market. But what effect is the pandemic having on Canadians who are currently employed?

LinkedIn’s latest research looks at what’s motivating Canadian workers to stay in their current roles right now – and how that may differ across generations:

  • As Canada’s official unemployment rate in January rose to its highest since August, the latest Workforce Confidence Index survey found roughly two thirds (68%) of employed Canadians are “sheltering” in their current jobs in some form – that’s to say prioritizing a steady pay cheque over career growth or work they find inherently rewarding.
  • More than half (53%) cited a steady paycheck as a top motivator for staying in their current position, while roughly a quarter pointed to their organization’s perks and benefits as a key motivator (a figure that jumped to 37% among members of Gen Z).
  • About 15% of respondents said they were largely keeping their roles to wait out the pandemic for a more favourable job market, although that figure climbed to 28% among millennials, and was as low as 9% among baby boomers.

For the full results, including additional insights on three downtrodden Canadian industries that have seen a jump in optimism over the last few months, visit here

Methodology

LinkedIn’s Workforce Confidence Index is based on a quantitative online survey that is distributed to members via email every two weeks. Roughly 1,000+ Canada-based members respond each wave. Members are randomly sampled and must be opted into research to participate. Students, stay-at-home partners & retirees are excluded from analysis so we’re able to get an accurate representation of those currently active in the workforce. We analyze data in aggregate and will always respect member privacy.

Data is weighted by engagement level, to ensure fair representation of various activity levels on the platform. The results represent the world as seen through the lens of LinkedIn’s membership; variances between LinkedIn’s membership & overall market population are not accounted for.

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