Roku & Google Get Into Anti-Trust Fight…. And Users As Usual Are Caught In The Middle

There’s some bad news for users of the Roku platform. The company is warning its customers with YouTube TV subscriptions that the service could go dark in the coming days due to what it calls Google’s “predatory” and “monopoly” behavior:

In a lengthy statement, a Roku spokesperson blasted Google’s actions in detail. The tech giant is “attempting to use its YouTube monopoly position to force Roku into accepting predatory, anti-competitive and discriminatory terms that will directly harm Roku and our users.” The company has also sent an email to customers this morning expressing the concerns. Roku is arguing that YouTube and Google are out to manipulate the user experience to siphon data and tilt search results in YouTube’s favor, among other complaints. It also maintains that Google could require Roku to spend money upgrading microchips or other equipment in order to accommodate YouTube TV. The current agreement between the companies will expire in the next few days. While the Roku statement did not specify a date, this week will see April end and May begin, a turning of the calendar that matches with most distribution contract deadlines.

The thing is that I can see this escalating quickly. For example, Google has pulled the YouTube app off of Fire TV devices before. Which means that users will be affected by this fight. So if you have a Roku device, do not be surprised if the YouTube app disappears from your device in the next few days unless these two companies can work something out.

2 Responses to “Roku & Google Get Into Anti-Trust Fight…. And Users As Usual Are Caught In The Middle”

  1. […] might remember that I recently wrote about Roku and YouTube getting into a fight related to what Roku calls Google’s “predatory” and “monopoly” behavior. YouTube gave the […]

  2. […] might remember that Google and Roku were in a dispute over the YouTube TV channel that Roku has characterized as an anti-trust dispute. Then Roku pulled the YouTube TV app from […]

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