Pinterest Introduces Idea Pins Globally & Launches New Creator Tools & Discovery Features

Today, Pinterest is introducing Idea Pins, its multi-page video format, to all creators in the US, UK, Australia, Canada, France, Germany, Austria and Switzerland. This new access and capability will empower anyone with a business account to create inspiring content and better interact with their audiences, building more engaged communities directly on Pinterest. A testament to Pinterest’s growth in the business space.

Starting today, creators will also have a suite of new publishing tools including, video-first features, fresh editing tools and updates to make creating Idea Pins easier and more creative.

 Idea Pin creation now includes:

  • Video recording and editing for up to 20 pages of content
  • Voice over recording so creators can add their own personal voice
  • Music selection 
  • Ghost mode transition tools (perfect for those before-and-afters!)
  • Detail pages for instructions or ingredients
  • Interactive elements like people tagging and stickers
  • Multi-draft save so Creators can publish more ideas
  • Export options to share content beyond Pinterest
  • Topic tagging, a publishing feature that helps connect content to relevant interests
  • The Creator Code – our content policy designed to keep Pinterest a positive and inspiring place

Pinterest wants to help creators find an audience, which is why it’s also introducing new ways for Pinners to discover Idea Pins. Starting today, all Pinners in the UK, Australia, Canada, France, Germany, Austria and Switzerland will see Idea Pins from creators they follow right at the top of their home feed. These following streams give Pinners a new way to see fresh content from creators they follow and discover new creators to engage with. Pinterest is also showing Idea Pins in more places, including search, the Today Tab and the top of creator profiles. Idea Pins will be displayed in this special full-screen stream view, designed to engage and inspire Pinners.

For Pinners, this means the ideas within a Pin will be more engaging and actionable. In the past month, Pinterest has seen 9x the average comment rate on Idea Pins compared to standard Pins.* With Idea Pins, Pinners can see the process of inspiration unfold – from the initial spark, through personalization, iteration and conversation, ending with tries (and fails!)

The name Idea Pins captures what makes this Pin format for creators special — ideas and inspiration. Idea Pins make it easy for creators to publish high quality, long lasting, save-able content directly to Pinterest.  In Canada creators such as Natalie Ho and LaToya Lanice have already grown their audiences, with ideas like this, and inspiration like this. In fact, the number of Idea Pins created daily has grown by nearly 4x since January. Publishers like Food Network CanadaBay St Bull and HGTV have also started to use Idea Pins to inspire their audiences across a diverse range of verticals including beauty, fashion, food and well-being. With these updates, Pinterest is highlighting the people behind the content and encouraging Pinners to follow creators and engage with the ideas they find. 

More details can be found on the Pinterest Newsroom.

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