Pinterest Launches New Shopping Features

Today, Pinterest launches new shopping features in Canada, giving Pinners new ways to explore, shop and buy to improve their online shopping experience for both Pinners and merchants on the platform. Each feature is designed to emulate in-store shopping to create a more personal and immersive experience. Thanks to the expansion of Pinterest shopping features, Canadian Pinners will now be able to shop right from Pins, on boards, from search, and from the inspiration they find in the real-world using Lens camera search. Pinners will also be able to get inspiration from Shopping spotlights, which showcase expert recommendations and trends from influential fashion and home tastemakers as well as publishers.

Given the dramatic increase in social commerce reliance and transactions seen from Canadians over the past year, tech companies and businesses of the like can best optimize their revenue by understanding how to best adapt to the online shopping behaviours of their customers, through lockdown and even after the pandemic.

Along with new features, The Goods by Pinterest, in Canada, the U.S., the UK – a two week Shopping Spotlight, will give Pinners access to limited edition products exclusively sold through Pinterest from emerging DTC brands such as Canadian retailers Omi Woods and Park and FifthBôhten EyeglassesThree Sisters by Emma and 19/99 Beauty.

Canadian brands like Knix and Article, are among the first to be part of the new Verified Merchant Program that gives blue checkmarks to merchants that meet Pinterest parameters for high quality products, website and positive customer experience – using Pinterest to grow online sales through social commerce based on the momentum of its online sales throughout the pandemic.

New ways Pinterest is enhancing the customer shopping experience include:

  • Shopping in Search: A new shop tab with product only results in search, making it easy to shop in-stock products from a range of retailers when searching for terms like “summer outfits”, “home office decor”, “kitchen remodel”. We’ve also added price and brand filters to the experience.
  • Shopping in Lens: Shopping with Lens connects real-world, offline inspiration to online ideas that can be shopped on Pinterest, powered by visual search. When Pinners see something that inspires them out in the real world, they can take a picture using the Pinterest camera and run a visual search for similar in-stock home decor and fashion products.
  • Shopping in Closeup: When Pinners close up on a Pin, we’ll automatically identify the products that they can shop within that Pin using category labels and dots. By tapping on these labels and dots, our visual search technology will return product results that are similar to what’s shown in the image.
  • Product Detail Pages: We’ve updated the closeup experience on Product Pins to make it easier for Pinners to shop the products they find on Pinterest. When Pinners close up on a Product Pin, they’ll see additional product details and information from the merchant like price, shipping, and reviews to help them decide whether to buy.
  • Shopping Spotlights: Shopping spotlights introduce expert-selected, trending content to inspire Pinners to shop and discover new brands. With the feel of a personal stylist and the look of an editorial magazine, shopping the latest trends has never been easier. We’re kicking the experience off with product picks based on Pinterest trends from publishers including Marie Claire in Australia and in France and InStyle in Germany.
  • Shop your Board: Pinners can see a dedicated Shop section on their boards, featuring in-stock product ideas from and inspired by their saved content.
  • Shopping List: This new shopping feature will allow Pinners to easily access all the product Pins that they have saved on Pinterest in one place and find key information such as price, reviews and shipping in an even grid to compare products and make purchase decisions. Pinners will also be informed of any price update on these products thanks to price drop notifications. (Only available in the US & UK, coming soon to Australia, Canada, France and Germany). 

 New ways Pinterest is supporting the merchant experience include:

  • A verified merchant program: We’ve launched the Verified Merchant Program with retailers like Knix and Article in Canada, who’ve met our qualifications for high quality products and website as well as positive customer service experiences. Verified Merchants will display a special blue checkmark on their profiles and become eligible for increased distribution within high-intent shopping experiences and metrics like conversion reporting. Retailers interested in signing up for the program can learn more at
  • A merchant storefront in profile: An updated profile enables merchants to transform their shop tab into a storefront with featured in-stock products organized by category, featured product groups and dynamically created recommendations.
  • Tagged Products: Merchants can add product tags to their Pins using the tagging tool in Pin Builder. When Pinners close up on a Pin with tagged products, they’ll be able to see product details like title and price right in the scene and can tap the tag to visit the product Pin and learn more, making it even easier to shop the inspiration they find on Pinterest.

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