TV Streaming In Canada Accelerates With Ages 55+ Seeing Largest Surge In Adoption

Canadian TV streaming continues to grow, offering new opportunities for advertisers, marketers, and content producers. The pandemic has only accelerated this growth, with nearly half (46 per cent), of Canadian TV streamers having signed up for a new streaming service in the last 12 months, according to Roku’s The State of Canadian Streaming Report.

The annual report examining Canadian TV streaming behaviour and trends also found that advertising video on demand (AVOD) popularity is also growing, with Canadian’s time spent with AVOD increasing year-over-year (51 per cent of Canadian TV streamers watch AVOD), allowing advertisers and brands to engage with customers in a more targeted, and measurable way.

Recently, Roku also launched 27 new Live TV channels, all for free for users on the Roku Channel, offering service to cord cutters who otherwise do not have access to traditional media they’ve paid for in the past. Roku continues to update free offerings with Live TV channels, original content like Cypher and the introduction of Roku Originals, creating content with Hollywood’s biggest stars that can be viewed for no additional cost.

The full report can be downloaded here, and additional stats from the report are below:

  • 46 per cent of Canadian TV streamers have signed up for a new streaming service in the last 12 months
  • Canadian’s time spent with Advertising Based Video on Demand (AVOD) such as the Roku Channel has increased by five per cent year-over-year to 2.3 hours total viewing TV time per week
  • 51 per cent of Canadian TV streamers watch AVOD

I have to admit that in my house, My wife and I have spent a lot more time streaming content on my TCL TV that is Roku powered. And Roku’s free channels are helping with that. The only exception is the recent Olympics which we’ve watch on traditional TV. So clearly Roku is onto something here.

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